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Resource Guides

Resource Guide: Event Technology

by Smart Meetings

June 27, 2024

Learning Language concept with person using a laptop on a white table

2026

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AI: Resistance Is Futile

We spoke with AI enthusiasts about the event-changing power of large language model (LLM) personalization. The use of LLMs can free up planners’ time for more human-centered tasks.

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CES 2026: AI and Eye-Catching Activations

CES 2026 brought more than 140,000 attendees to Las Vegas. From Jan. 6–9, these attendees attended keynotes, exhibition booths, and education sessions at the newly renovated Las Vegas Convention Center, Aria Las Vegas, and The Venetian Las Vegas.

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5 Questions Every Planner Should Ask Before Booking an AI Speaker

Every conference wants one. Every association board is asking about it. And the speaker market has responded with hundreds of people who now call themselves “AI keynote speakers.” Here are the five questions I’d ask if I were booking one.

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AI Is Here. Are Event Teams Ready?

Smart Meetings spoke with Tracy Judge, founder and CEO of staffing, consulting and career coaching agency Soundings, which recently released a 12-month benchmark report on AI adoption rates across the business events industry.

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Your No-BS Tech Demo Script

Event tech is one of meeting planners’ most frustrating areas. If you’re one of them, this is your demo script and RFI cheat sheet. Use it live on vendor calls. Copy and paste it into your evaluation process. Start asking the questions in a different way.

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Coffee Chat—Invisible Event Tech

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The Best Tech You Don't See

AI-powered personalization, immersive environments, predictive data tools—the list of possibilities keeps growing. And yet, the most impactful events don’t necessarily feel more high-tech. They feel easier. More intuitive. More human. As event tech evolves, the goal is no longer to impress attendees with what’s possible; it’s to create experiences so seamless they barely notice the technology at all.

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Smart Tech: No Vanilla Event Ideas

Most sponsorships are still sold based on where a logo lands—not what actually happens. And sponsors are tired. They don’t want more impressions. They want interaction, insight and intent. Here are 10 digital sponsor activations that move sponsorship from passive exposure to measurable impact without overwhelming your team or your attendees.

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Hi, Tech!

As meeting planners seek experiences that transform a business trip into a restorative retreat, hotel wellness centers are working to incorporate high-tech wellness amenities that guests actually use. Hotels are marrying science and convenience in an elevated spa environment.

2025

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Smart Start Radio: Training Tomorrow’s Planners: The Role of AI and Emerging Tech Trends

Smart Meetings editors Sara Robertson and Eming Piansay chat with Dr. Richie Karaburun, clinical associate professor and director of HI Hub Incubator at NYU School of Professional Studies, to get an update on the latest skillsets emerging professional planners are learning and upcoming trends that will likely impact the meetings industry and beyond.

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Smart Tech: The Race to Data Security

How can you ensure your attendees’ information is safe? We asked experts, including information security veterans at Maritz, about what meeting profs need to protect attendee data.

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Smart Tech: Podcasting Events

For a lot of people, podcasts are the way they get their entertainment and news. With that in mind, podcasts can be the channel to build hype around your next event.

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Event Tech: The Future is Now

Event tech is transforming experiences as companies like wonderMakr, Databricks, Exhibit Force, Altitude Exhibits, Voxo, and VTProDesign use AI, immersive storytelling, and centralized tools to boost engagement, streamline logistics, and create memorable, emotionally impactful events that connect with attendees.

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Smart Tech: Breaking Barriers

The seamless integration of technology into the meeting experience can elevate an attendee’s journey by leaps and bounds. One innovation that’s reshaping how attendees connect and engage is AI-powered live translation.

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Meetings MBA: Event Technologists

Having come from outside the traditional event tech space, I see event tech not just as software or platforms, but as any interaction that can apply a data point to an attendee experience. The challenge lies in connecting disparate data points across platforms and channels to create a seamless, insightful and joyful experience for both attendees and event planners. That’s where AI and automation come into play.

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Smart Tech—LED Tech in Audiovisual: A Greener Solution?

Lighting and projection technology have come a long way over the past decade, with LED and laser technologies increasingly displacing their incandescent predecessors across the industry.

2024

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Brandt Krueger's Smart Tech

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Savvy Marketing Activation Tips From a 20,000-Person Virtual Edutainment Experience

Guru Media Hub’s Jay Schwedelson just may’ve cracked the code to creating fun, engaging virtual experiences.

2022

guide-thumbnail

Event Holograms: Q&A with Larry O’Reilly

Hologram tech is no longer limited to big-budget events or sci-fi films. Larry O’Reilly, CEO of ARHY Media, said it has changed dramatically.

guide-thumbnail

Cvent Connect Lays Out Event Tech Roadmap to Meet Growing Hybrid Demand

When is a user conference more than an outsized demo? When more than 12,000 gather in person and virtually to see what it’s all about.

guide-thumbnail

5 Reasons for Embracing Hybrid Experiences

Just because we can meet in person, doesn’t mean that is the only solution. Given all the technology and our experience and understanding of the virtual space, why would our meetings and events ever remain the same?

guide-thumbnail

How BuzzCast Is Leveraging NFTs and Blockchain to Connect People—and You Can Too

Have you heard of Web3? It’s the nascent, third generation of the internet. It promises more democratization via blockchain tech and NFTs.

guide-thumbnail

Hubilo's MIX 2022 Asked Enduring Experiential Questions

The day-long presentation by Hubilo mixed content from three major in-person hubs, along with thousands from around the world attending remotely

guide-thumbnail

Tracking Your Group’s Carbon Footprint Now a Reality

CWT recently launched a point-of-sale carbon footprint indicator for its myCWT mobile and web app, as part of it $100 million investment in its platform. This is one step as part of a global effort in decreasing travelers’ carbon footprint.

guide-thumbnail

Virtual Meetings Are Missing These Two Things, Meta Is Working on a Fix

Mark Zuckerberg was recently interviewed about all things metaverse. For meeting profs, he revealed two things that’ll change how groups meet.

guide-thumbnail

Language Interpretation Is the Next Wave in Virtual Meetings

Planning an event in multiple languages can be challenging, but the latest in language interpretation software is making it more accessible, effective and efficient.

guide-thumbnail

Mergers and Partnerships Advance Hybrid Technology Choices

Hybrid technology has come a long way. Hundreds of companies are starting to come together in multi-feature platforms.

guide-thumbnail

8 Engagement Tips for Your Next Hybrid Event

Hybrid events are incredibly accessible, as they can transcend barriers of scale and geography. Find out 8 ways to maximize that.

guide-thumbnail

Automation in F&B Inches Closer to Domination

Robot in the hospitality industry are moving beyond chatbots and automated telephone operators and into roles formerly for humans.

guide-thumbnail

New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

The next generation of virtual reality can deliver so much more than pretty worlds through clunky goggles. VR is making its way into events.

guide-thumbnail

Acquisition to Enhance Breakout Rooms Could be First Step Toward Zoomiverse

Software company twine has acquired the relationship-building technology company Glimpse. Is this the evolution of virtual meetings?

guide-thumbnail

What Meeting Professionals Can Learn from the Metaverse

The Metaverse won’t replicate real life. But tech advances are improving on in-the-flesh experiences in some key ways. We asked Liesl Leary-Perez, vice president of corporate marketing with Hubilo, about the engagement trends that will impact events in 2022.

guide-thumbnail

MeetingPlay and Aventri Merge as First Big Event Tech Deal of 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company, in what is the first big event tech merger of 2022.

guide-thumbnail

Virtual and Hybrid Meeting Tech Updates You Need Now

After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. We rounded up some of the recent announcements you need to know now to move ahead empowered to deliver regardless of what emergency hits the headlines in the coming months.

guide-thumbnail

Tech Tips From the Top: Breaking Barriers and Defining Hybrid

Smart Chat Live!: Event tech leaders talk the importance of knowing your team, your tech, your attendees, and where to start.

guide-thumbnail

Metaverse Replicas of Event Venues Make Site Inspections Faster, Easier and Greener

guide-thumbnail

What Do NFTs and the Metaverse Offer Planners?

Whether it’s a money grab or the genuine beginnings of a new type of internet, there seems to be some appeal to buying and investing in property in the Metaverse and web3, details of which aren’t straightforward. What does this mean for corporate event planning?

guide-thumbnail

When Do Event Pros Need to Start Thinking about the Metaverse?

Will physical events move to the metaverse? Should you cancel that site visit to Vegas? Gilles Bertaux, CEO and founder of online video event company Livestorm, shares his take at the link.

guide-thumbnail

The Evolution of Meetings: Lessons for Navigating a Hybrid Future

With the pandemic easing, the industry is just learning this now. After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance.

guide-thumbnail

Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar

If you truly want to win at engaging audiences, the key is to develop a solid plan and a strategy filled with surprise and delight moments. Identify who is responsible for executing the engagement tactics and very clear KPIs.

guide-thumbnail

Make Hybrid Events Worth Every Dollar for Virtual Attendees

Approximately 80% of virtual events are free, according to the Evolution of Events Report. With so many attendees used to free events, expectations are high for paid events.

guide-thumbnail

10 Important Technology Questions to Ask in Your Next RFP

While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon. Here are 10 questions to get that conversation rolling.

guide-thumbnail

How to Harness the Lasting Power of Virtual Meetings

Event marketers are ramping up in-person events with the proliferation of tech specifically focused on video conferencing.

guide-thumbnail

Smart Tech: The Great Resignation

Long before the “Great Resignation,” I’ve been on shows where a tech had to be removed because they most likely had been drinking or smoking pot on the job, so it can absolutely happen on any event in any location. Instead, it very much seems like we’re feeling the pinch of the brain drain so many of us feared was going to hit the industry as we brought in-person events back in the mix.

guide-thumbnail

DIY Car and Train Booking App Could Ease Transportation Inflation

Do you sometimes wish you could book the most reasonably priced rental car by clicking a few buttons on your phone? The travel management company CWT just added car rental and train booking to their app and website to give travelers more independence in making their reservations at a time when travel costs are reaching historic highs.

guide-thumbnail

Layoffs and Fresh Investments in Virtual Meeting Platforms Mark Next Stage in Streaming Evolution

guide-thumbnail

How to Zoom Your Events Like a Pro

Event professionals have the opportunity to create visionary events and plan meetings that replicate the vibrancy and liveliness that existed in person while enjoying the flexibility and safety that a hybrid/online event provides . Here are the best ways to maximize the potential of virtual events and meetings.

guide-thumbnail

How AI-driven Wi-Fi Can Make Your Events Better

As event profs are aware, Wi-Fi is one of many issues that can go wrong at your event. Introducing AI to solve your Wi-Fi issues could significantly increase the quality of your events, detecting possible issues days before the event begins, as well as quickly tackling any issues during the event.

guide-thumbnail

What Are the Benefits of Using Crypto as a Meeting Prof?

Hotels in the United States and abroad are adopting cryptocurrencies as payment. Beyond deregulation, what benefits do they hold for meeting professionals?

2021

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Q&A on Embracing Event Tech with Sandy Hammer

We asked Sandy Hammer, co-founder of Allseatedand exVo, about embracing event tech, from seat planning to robots to Fornite.

guide-thumbnail

10 Requirements for an Interactive Hybrid Event

MeetingPlay teamed up with Marriott to roll out their Connect with Confidence hybrid meeting program. MeetingPlay CEO and founder Joe Schwinger shares his top 10 tips for an enganging and interactive event, here.

guide-thumbnail

Are You Ready for an Improved Zoom?

Fixes and enhancements for Zoom are rolling out March 1. This is what it means for meetingprofs.

guide-thumbnail

7 Phenomenal Women in Event Tech Share Their Best Advice

Tips from seasoned female event professionals: Look outside your industry for inspiration and your people matter more than your venue.

guide-thumbnail

Virtual Events are Here to Stay, and They’re Getting Better by the Day

Event producers and businesses are making plans and building platforms that could deliver compelling virtual experiences for a long time coming.

guide-thumbnail

Safe Streaming: How to Hybrid without Getting Bombed

Cybercrime is a real threat. We surveyed readers and experts to find out how to protect our companies, attendees and reputations while streaming.

guide-thumbnail

Event Tech: Survive and Thrive Guide

In the latest Smart Meetings webinar, “Event Tech Survival Guide,” three industry leaders shared stories of problem solving, predictions, and how we can thrive, not just survive.

guide-thumbnail

Hybrid: Two Strategies, One Powerful Marketing Product

How can marketers create hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? In this new era, event organizers must develop strategies for each audience.

2025

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Event vs. Community Apps: Which One Is Right for You?

The connections people build before, during and after events are an invaluable takeaway. And a successful event experience where everyone has a positive experience provides a lasting halo for your […]

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Inside Encore’s New Era of Immersive Events

To understand what planners should be aware of in the world of event technology, Smart Meetings spoke with Encore’s Madeleine Bart, vice president of global brand and direct customer marketing, and Christopher Baron, senior director of innovation for Canada, to explore how Encore is helping planners create meaningful, personalized experiences that offer new methods of connection.

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Work Smart: Planning in Progress

While using project management software takes time—something planners never have enough of—not using these tools is a mistake, says Ethan Levitt, founder of Levitt Consulting, who helps companies implement Asana within their organizations.

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The Dark Side of AI in Hospitality: What Event Professionals and Hoteliers Need to Know

Here’s a practical guide for hoteliers and event professionals to navigate the growing influence of AI in hospitality.

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The Dark Side of AI in Hospitality: What Event Professionals and Hoteliers Need to Know

Here’s a practical guide for hoteliers and event professionals to navigate the growing influence of AI in hospitality.

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Off-Broadway Tips for Designing Accessible Events

The Theater Center in Times Square has a lot of helpful tips to share with meeting professionals, such as app-facilitated parking and AI translation technology.

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The 7 Biggest AV Mistakes Meeting Planners Make—and How to Avoid Them

That staleness of an event often shows up first and foremost in audiovisual. Yet AV is also one of the most flexible tools planners have to make experiences feel fresh, immersive and emotionally resonant.

guide-thumbnail

Event Tech: The Future is Now

Event tech is transforming experiences as companies like wonderMakr, Databricks, Exhibit Force, Altitude Exhibits, Voxo, and VTProDesign use AI, immersive storytelling, and centralized tools to boost engagement, streamline logistics, and create memorable, emotionally impactful events that connect with attendees.

guide-thumbnail

Bridging the Gap: The Key to Engaging Gen Z

Freeman's recent study, "2025 Gen Z Report," highlights the young generation's relationship to technology and how they feel events impact their professional development. Smart Meetings chatted with Mickey Wilson, Freeman's CMO, to discuss what their report means for planners looking to engage Gen Z within event spaces better.

guide-thumbnail

Smart Tech: The Race to Data Security

How can you ensure your attendees' information is safe? We asked experts, including information security veterans at Maritz, about what meeting profs need to protect attendee data.

2024

guide-thumbnail

Savvy Marketing Activation Tips From a 20,000-Person Virtual Edutainment Experience

Guru Media Hub's Jay Schwedelson just may've cracked the code to creating fun, engaging virtual experiences.

guide-thumbnail

Brandt Krueger’s Smart Tech

2022

guide-thumbnail

What Are the Benefits of Using Crypto as a Meeting Prof?

Hotels in the United States and abroad are adopting cryptocurrencies as payment. Beyond deregulation, what benefits do they hold for meeting professionals?

guide-thumbnail

How AI-driven Wi-Fi Can Make Your Events Better

As event profs are aware, Wi-Fi is one of many issues that can go wrong at your event. Introducing AI to solve your Wi-Fi issues could significantly increase the quality of your events, detecting possible issues days before the event begins, as well as quickly tackling any issues during the event.

guide-thumbnail

How to Zoom Your Events Like a Pro

Event professionals have the opportunity to create visionary events and plan meetings that replicate the vibrancy and liveliness that existed in person while enjoying the flexibility and safety that a hybrid/online event provides . Here are the best ways to maximize the potential of virtual events and meetings.

guide-thumbnail

Layoffs and Fresh Investments in Virtual Meeting Platforms Mark Next Stage in Streaming Evolution

A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position […]

guide-thumbnail

DIY Car and Train Booking App Could Ease Transportation Inflation

Do you sometimes wish you could book the most reasonably priced rental car by clicking a few buttons on your phone? The travel management company CWT just added car rental and train booking to their app and website to give travelers more independence in making their reservations at a time when travel costs are reaching historic highs.

guide-thumbnail

Smart Tech: The Great Resignation

Long before the “Great Resignation,” I’ve been on shows where a tech had to be removed because they most likely had been drinking or smoking pot on the job, so it can absolutely happen on any event in any location. Instead, it very much seems like we’re feeling the pinch of the brain drain so many of us feared was going to hit the industry as we brought in-person events back in the mix.

guide-thumbnail

How to Harness the Lasting Power of Virtual Meetings

Event marketers are ramping up in-person events with the proliferation of tech specifically focused on video conferencing.

guide-thumbnail

Metaverse Replicas of Event Venues Make Site Inspections Faster, Easier and Greener

The process of picking the perfect event venue is a time-consuming one. It can take hours of driving and flying that many planners can’t spare. RendezVerse, a new Metaverse-based company, […]

guide-thumbnail

10 Important Technology Questions to Ask in Your Next RFP

While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon. Here are 10 questions to get that conversation rolling.

guide-thumbnail

What Do NFTs and the Metaverse Offer Planners?

Whether it’s a money grab or the genuine beginnings of a new type of internet, there seems to be some appeal to buying and investing in property in the Metaverse and web3, details of which aren’t straightforward. What does this mean for corporate event planning?

guide-thumbnail

Make Hybrid Events Worth Every Dollar for Virtual Attendees

Approximately 80% of virtual events are free, according to the Evolution of Events Report. With so many attendees used to free events, expectations are high for paid events.

guide-thumbnail

Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar

If you truly want to win at engaging audiences, the key is to develop a solid plan and a strategy filled with surprise and delight moments. Identify who is responsible for executing the engagement tactics and very clear KPIs.

guide-thumbnail

Virtual and Hybrid Meeting Tech Updates You Need Now

After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. We rounded up some of the recent announcements you need to know now to move ahead empowered to deliver regardless of what emergency hits the headlines in the coming months.

guide-thumbnail

The Evolution of Meetings: Lessons for Navigating a Hybrid Future

With the pandemic easing, the industry is just learning this now. After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance.

guide-thumbnail

Tech Tips From the Top: Breaking Barriers and Defining Hybrid

Smart Chat Live!: Event tech leaders talk the importance of knowing your team, your tech, your attendees, and where to start.

guide-thumbnail

Event Holograms: Q&A with Larry O’Reilly

Hologram tech is no longer limited to big-budget events or sci-fi films. Larry O'Reilly, CEO of ARHY Media, said it has changed dramatically.

guide-thumbnail

Cvent Connect Lays Out Event Tech Roadmap to Meet Growing Hybrid Demand

When is a user conference more than an outsized demo? When more than 12,000 gather in person and virtually to see what it's all about.

guide-thumbnail

5 Reasons for Embracing Hybrid Experiences

Just because we can meet in person, doesn’t mean that is the only solution. Given all the technology and our experience and understanding of the virtual space, why would our meetings and events ever remain the same?

guide-thumbnail

How BuzzCast Is Leveraging NFTs and Blockchain to Connect People—and You Can Too

Have you heard of Web3? It's the nascent, third generation of the internet. It promises more democratization via blockchain tech and NFTs.

guide-thumbnail

Hubilo’s MIX 2022 Asked Enduring Experiential Questions

The day-long presentation by Hubilo mixed content from three major in-person hubs, along with thousands from around the world attending remotely

guide-thumbnail

Tracking Your Group’s Carbon Footprint Now a Reality

CWT recently launched a point-of-sale carbon footprint indicator for its myCWT mobile and web app, as part of it $100 million investment in its platform. This is one step as part of a global effort in decreasing travelers' carbon footprint.

guide-thumbnail

Virtual Meetings Are Missing These Two Things, Meta Is Working on a Fix

Mark Zuckerberg was recently interviewed about all things metaverse. For meeting profs, he revealed two things that'll change how groups meet.

guide-thumbnail

Language Interpretation Is the Next Wave in Virtual Meetings

Planning an event in multiple languages can be challenging, but the latest in language interpretation software is making it more accessible, effective and efficient.

guide-thumbnail

Mergers and Partnerships Advance Hybrid Technology Choices

Hybrid technology has come a long way. Hundreds of companies are starting to come together in multi-feature platforms.

guide-thumbnail

8 Engagement Tips for Your Next Hybrid Event

Hybrid events are incredibly accessible, as they can transcend barriers of scale and geography. Find out 8 ways to maximize that.

guide-thumbnail

Automation in F&B Inches Closer to Domination

Robot in the hospitality industry are moving beyond chatbots and automated telephone operators and into roles formerly for humans.

guide-thumbnail

New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

The next generation of virtual reality can deliver so much more than pretty worlds through clunky goggles. VR is making its way into events.

guide-thumbnail

Acquisition to Enhance Breakout Rooms Could be First Step Toward Zoomiverse

Software company twine has acquired the relationship-building technology company Glimpse. Is this the evolution of virtual meetings?

guide-thumbnail

What Meeting Professionals Can Learn from the Metaverse

The Metaverse won’t replicate real life. But tech advances are improving on in-the-flesh experiences in some key ways. We asked Liesl Leary-Perez, vice president of corporate marketing with Hubilo, about the engagement trends that will impact events in 2022.

guide-thumbnail

When Do Event Pros Need to Start Thinking about the Metaverse?

Will physical events move to the metaverse? Should you cancel that site visit to Vegas? Gilles Bertaux, CEO and founder of online video event company Livestorm, shares his take at the link.

guide-thumbnail

MeetingPlay and Aventri Merge as First Big Event Tech Deal of 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company, in what is the first big event tech merger of 2022.

2021

guide-thumbnail

Hybrid: Two Strategies, One Powerful Marketing Product

How can marketers create hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? In this new era, event organizers must develop strategies for each audience.

guide-thumbnail

Event Tech: Survive and Thrive Guide

In the latest Smart Meetings webinar, “Event Tech Survival Guide,” three industry leaders shared stories of problem solving, predictions, and how we can thrive, not just survive.

guide-thumbnail

Safe Streaming: How to Hybrid without Getting Bombed

Cybercrime is a real threat. We surveyed readers and experts to find out how to protect our companies, attendees and reputations while streaming.

guide-thumbnail

Virtual Events are Here to Stay, and They’re Getting Better by the Day

Event producers and businesses are making plans and building platforms that could deliver compelling virtual experiences for a long time coming.

guide-thumbnail

Are You Ready for an Improved Zoom?

Fixes and enhancements for Zoom are rolling out March 1. This is what it means for meetingprofs.

guide-thumbnail

10 Requirements for an Interactive Hybrid Event

MeetingPlay teamed up with Marriott to roll out their Connect with Confidence hybrid meeting program. MeetingPlay CEO and founder Joe Schwinger shares his top 10 tips for an enganging and interactive event, here.

guide-thumbnail

Q&A on Embracing Event Tech with Sandy Hammer

We asked Sandy Hammer, co-founder of Allseatedand exVo, about embracing event tech, from seat planning to robots to Fornite.

guide-thumbnail

7 Phenomenal Women in Event Tech Share Their Best Advice

Tips from seasoned female event professionals: Look outside your industry for inspiration and your people matter more than your venue.

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