Category Archives: Tips & Tools

How to Build Better Attendee Evaluations to Determine Event ROI

Last month, we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.

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3 Tips to Stay Productive Even When Overwhelmed

Have you ever noticed that when you’re working against a tough deadline, planning a big event, or tackling a challenging assignment, your brain sometimes shuts down out of sheer overwhelm? Here’s what you need to know to turn off the fear and get back to work.

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9 Influencer-Approved Tips for Planning Picture-Perfect Trips

Instagram travel blogger Tara Whiteman, who shares the beauty of travel with her million Instagram followers as Tara Milk Tea, takes a planner’s approach to exploring the world. The 23-year-old Australian model and designer curates colorful photos of exotic locations to show off the beauty found all over the world. She takes a strategic approach to preparing photo shoots and travel. Smart Meetings reached her when she was home, briefly, in Sydney and asked her for her favorite travel tips for adventures you won’t regret.

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Beauty Hack: 3 Options for Getting Glam on the Go

While we’re often encouraged to fully embrace our natural beauty, many women (and some men) are never fully dressed without their “lipstick” smiles, lush lashes and contoured cheekbones. Most of us mere mortals don’t wake up as flawless as Beyonce or have a professional glam squad as part of our entourage, so it’s up to…

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Luxe Life: 12 Rules for a Gilded Journey

Being on the road doesn’t have to mean roughing it. Veteran hospitality professional and global luxury hotel expert Tiffany Dowd shares the world’s best travel and lifestyle destinations on Instagram as @LuxeTiffany. “My job as an influencer is not about boasting about the incredible places I’ve been, but to show you something in such a way that you are inspired to visit yourself,” she says.

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Family-Friendly Events and Work-Life Balance

With more professionals striving to achieve the perfect work-life balance, family-friendly meetings and conferences can go a long way toward providing the perfect mixture of business and pleasure for attendees.

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14 FAM Trip Tips to Follow If You Want to Be Invited Back

Ah, FAM trips. The glitz the glam—the gift baskets! With all the star treatment and the wining and dining, it can be easy to forget that you’re actually at work. Fatal error No. 1. Familiarization trips are no doubt a perk for those in the meetings industry, but they are not your next vacation. You’d be surprised how many professionals fail to realize that. Don’t be one of those people.

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How to Keep Attendees Engaged

Whether your role as an event planner is focused on internal meetings or a broader event-marketing strategy, plenty of time, money and organizational skills are invested into their success. To maximize on that investment, you need to keep attendees engaged.

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