Smart Meetings

Your Best Leads are in the BallroomTips & Tools

Some of the best, most promising sales and marketing leads often come from the attendees of your company’s in-person events, as event-qualified leads.

6 Free Apps to Keep Meeting Planners OrganizedAppsTechnology

Juggling the demands of meeting and event planning is difficult, but new business technologies can make even the most hectic schedule easier to manage. Let’s go beyond the essential event planning tools to find organizational apps that you might not have considered.

5 Ways to Keep the Post-Event Conversation GoingTips & Tools

The hard part is over—you’ve put together a rock-solid branded event, created awareness and people have registered to attend. But event marketers know that any conference is only as good as the conversation it starts.