W San Francisco appointed Mina as W Insider. In this role, she’ll elevate guest experiences and the property’s brand standards by curating activities that embody San Francisco’s culture and vibe. She’s in-the-know about the latest and greatest events, activities and trends the city has to offer. Mina is also well-connected to the culinary scene and will partner with local chefs. She was previously a welcome desk agent at the hotel. (Photo by W San Francisco)
Marco Sherer
Kimpton Hotel Palomar Los Angeles-Beverly Hills hired Sherer as general manager. He’ll be pulling double duty as the brand’s director of operations in Los Angeles, also overseeing Kimpton Everly Hotel, Kimpton Peer Hotel and Kimpton Hotel Wilshire. Sherer has been with the company for 13 years, most recently as general manager of Hotel Allegro in Chicago. He’s also worked at Kimpton Vero Beach Hotel & Spa in Florida, Kimpton Hotel Madera in Washington, D.C., and Royal St. Charles in New Orleans.
Janice Tugaoen
Kimpton Hotel Palomar Los Angeles-Beverly Hills also brought Tugaoen on board as area director of sales and marketing. She’ll also be responsible for Kimpton Hotel Wilshire. Tugaoen previously worked as director of sales and marketing for The Westin Long Beach in California. She’s also spent time in Boston, New York and New Orleans.
Amy Kerchof
The Elizabeth Hotel in Fort Collins, Colorado, added senior sales manager Kerchof to its team. She’s a CMP and has worked in meetings and events at JW Marriott properties in Denver, Phoenix and Denver Cherry Creek as well as The Ritz-Carlton in Denver and Denver City Center Marriott.
Frank DeBerry
Alterra Mountain Company named DeBerry president and chief operating officer of Crystal Mountain Resort in Washington. Since 2011, he’s held this same dual title at Snowshoe Mountain Resort in West Virginia. DeBerry’s entire career has been in the ski industry. He previously served as general manager of Mountain Creek Resort in Vernon, New Jersey.
Felicia Rahm
Rahm is the new director of sales and marketing at Yotel Boston. She previously managed the sales departments of Boston’s Copley Square Hotel, as well as Crown Plaza Downtown and The Heathman Hotel, both in Portland, Oregon. Meeting Professional International’s Oregon chapter presented Rahm with the Rising Star Award.
Michael Boulanger
Auberge Resorts Collection appointed Boulanger area sales manager for two of the brand’s properties—Malliouhana in Anguilla (reopening Dec. 15) and Hacienda AltaGracia in San Isidro del General, Costa Rica. He previously served as group sales manager for The Westin Kierland Resort & Spa in Scottsdale and group complex sales manager for The Westin Galleria and The Westin Oaks Houston. Boulanger has also held sales positions with Marriott International and Starwood Hotels & Resorts Worldwide. (Photo by T Elizabeth Douglas Photography)
When it comes to getting business done, sometimes there is nothing better than immersing your attendees in the pulsating heart of a big city. Embracing the metropolitan hubbub of their surroundings, a few new venues rise above the rest.
Bringing renewed life to a previously neglected building on Chicago’s Michigan Ave, this new property is infused with the best flavors of Chicago, and aims to blend modern design and energy with warmth and hospitality. Within easy reach of the Magnificent Mile, Millennium Park and Riverwalk, the 218 guest rooms and 1,100 sq. ft. of possible event space in the onsite steak bar serve as an excellent hub from which to explore the city.
Fairlane Hotel, Nashville, Tennessee
Since it opened earlier this year, Fairlane Hotel has been inviting guests to experience the modern vibrancy Nashville has to offer. Located in the downtown Arts District, the property is just north of Music City Center and within walking distance of city government buildings. On top of the 1,291 sq. ft. of meeting space, two rooms comprising the hotel’s penthouse combine for a one-of-a-kind event experience—complete with 1,800 sq. ft. of indoor space and an outdoor terrace from which to admire the skyline.
The Hoxton, Portland, Oregon
Set to open Nov. 12, this 119-room hotel is planting its flag in Old Town Chinatown. With three different restaurants, including one on the roof, and open, public spaces bathed in natural light, the venue will be much more than just another hotel. A cultural events calendar aims to provide a constant stream of local flavor for guests and meetings attendees. It will also offer a range of unique meeting rooms for everything from one-on-ones to corporate gatherings.
Merrion Row Hotel and Public House, New York City
By December, the Times Square neighborhood will have a new hotel and meeting space. Designed and managed to provide a uniquely Irish style of hospitality, the hotel includes a pub and restaurant along with 28 guest rooms and four meeting rooms. A private patio and lounge will open soon as well.
Caesars Entertainment is partnering with late-night talk show host Jimmy Kimmel to open Jimmy Kimmel’s Comedy Club at The LINQ Promenade in Las Vegas in spring, 2019. Also coming to the entertainment area is Fly LINQ, 10 side-by-side zip lines that will launch from a 114-foot-tall tower. The Promenade is already home to High Roller—the world’s tallest observation wheel—and Brooklyn Bowl Las Vegas.
The 8,000 square-foot, two-story comedy club will showcase up-and-coming comedians alongside veterans. In 2020, it will be directly connected via skybridge to the new, 550,000-square-foot Caesars FORUM, which will have 300,000 sq. ft. of meeting space.
“Building a club like this in my hometown is a dream come true,” said Kimmel, who grew up in Las Vegas. “I’ve done extensive research, consulting with veteran comics to create the ideal venue for comedians and comedy lovers. My aim is to capture the spirit of classic Vegas with late night shows, surprise guests, live music, memorabilia from my career and food that will rival the finest restaurants in town.”
As it will need to keep up with Las Vegas’ nonstop nightlife, Jimmy Kimmel’s Comedy Club will be open seven nights a week, with a daily open bar and nightly shows. The club will also have a spacious showroom that seats up to 300 guests and will be available for buy-outs for meetings and private events.
Jason Gastwirth, president of entertainment for Caesars Entertainment, praised Kimmel’s understanding of the city and what audiences want to see. “Together, we look forward to delivering a top-quality comedy experience on the Las Vegas Strip,” he said.
Photo credit: Association for Women in Events
AWE has seen the future, and it is inclusive. Association for Women in Events (AWE)’s leadership team for 2019 is making membership more accessible for all event professionals in a move to include more planners of all genders and ages in a proactive community focused on equality.
Kiki Fox
New membership options announced in October include access to webinars, events and happy hours, along with the valuable membership directory. Premium membership adds coaching, access to a new job board and inclusion in the speaker directory. “Because ‘I couldn’t find any speakers of other genders, race, age, etc.’ should not be an excuse,” as Kiki J. Fox, AWE co-founder and 2018 president, put it. Student membership is free.
Smart Meetings reached out to the incoming executive committee to ask, “What is the one thing the event industry can do to further gender equality in 2019?” Their answers could be a playbook for getting things done in our offices and in the bigger world.
Carrie Abernathy
Carrie Abernathy, CMP, CEM, CSEP, AWE cofounder and vice president of thought leadership and strategy at Convenience Distribution Association, had a one-word answer: “Listen.” She continued, “I’ve found that our own unconscious biases can at times cause us to react quickly before we have time to really hear. Until we can listen first, we will continue to have the same issues and biases that have put us where we are today.”
April Walsh, marketing manager, brand experience with Freeman and AWE 2019 secretary, said, “Awareness and empowerment go a long way.” She suggested pausing and commending the achievements of women in the industry. “Brand experience today is filled with female leadership—which was not always the case. Encourage women to advance in their careers by creating a supportive work environment—a place where strong ideas are valued and rewarded, no matter who voices them,” she said.
Kelsey Dixon, cofounder and president at Davies & Dixon, suggested simultaneously bringing women together while engaging men in the conversation and solution. “There’s something very powerful and moving when women get in a room together with a desire and force to make change happen. For men to help us find solutions, we need to help them understand our unique challenges and go to bat for us,” she said.
Courtney Stanley, owner of CS Consulting, actively challenges meeting planners to expand upon the types of presenters they choose to take the stage at their conferences and events. “My hope is that our industry opts to proactively empower more women, especially women of color, so that their voices are heard at gatherings all around the world,” she said.
Leigh Long, head of strategy for The XD Agency, would like to see more support for new mothers, so they aren’t obligated to choose between growing their families and advancing their careers. “What’s critical is that this support manifests in both word and deed. Think about, for example, facilitating childcare for new parents’ babies, rewarding results over face-time—a win for nonparents, too—and making realities like pumping, storing and shipping breastmilk as easy and free of awkwardness as possible,” she said. She pointed out that supporting working moms’ needs is good for the company and for the industry and not a “special accommodation for which the female employee owes a debt of gratitude.”
The Team
The AWE Board of Directors, which guides the vision of the association and shapes the community, also includes Adriana Gallegos, Alleah Crawford, Gracie Jones, Greta Ask, Jenn Artura, Kari Messenger, Linda Vaji, Maggie Menozzi, David Kliman, Danielle Duran Baron, Mas Tadesse, Jackie Richards, Shameka Jennings, Valerie Sumner, Judy Chambers and Cattleya Wongkongkatap. Julie Sullivan is president and Marie-Claire Andrews is vice-president. Johnnie White is treasurer and Kiki Fox is past-president.
In her buoyant, unique style, prominent health advocate Zonya Foco urged participants at Smart Meeting South Central National in New Orleans to take a closer look at their dietary habits.
Conflicting messages about healthy eating can cause confusion, said Foco, a TV chef, dietitian and writer, in her keynote address, “Light Beer and Baked Doritos—Am I healthy?” on Monday. But she offers one basic guideline.
“Eat real foods,” she said. “It may take you out of your comfort zone, but it’s where magic happens.”
Step across the marigold bridge to the Land of the Living for a Coco-inspired experience in Mexico and beyond. In the United States, last year’s Disney·Pixar animated film breathed new life into Day of the Dead, or Dia de los Muertos.
The yearly observance is more than just candles, costumes and festivities. It is an important spiritual and religious observance in the Mexican culture that blends the Catholic All Saints’ Day with pre-Hispanic folklore. From late October to early November, people decorate an ornate ofrenda (altar) with photographs, memorabilia and pan de muerto (sweet bread) to honor deceased loved ones. According to the tradition, the souls of those being memorialized visit the living world annually for a family reunion of sorts.
https://www.youtube.com/watch?v=OF9Ixfq4BCI
“It’s a tradition that has mixed with popular culture and has become a celebration that belongs to everyone. Nowhere else can visitors experience such a colorful, magical and surreal celebration,” says Hector Flores Santana, CEO of Mexico Tourism Board (MTB). “Our cultural offering is one of the reasons why Mexico has become the 6th-most visited country in the world. The celebration honors the past and our ancestors and is a standing invitation for everyone to visit and discover why Mexico is a world of its own.”
More than 7.5 million international visitors descend upon Mexico each year to immerse themselves in Dia de los Muertos celebrations. Mexico City’s Day of the Dead parade, which took place Oct. 27, attracts more than 1 million people annually. According to Mexico’s Secretary of Tourism (SECTUR), the holiday is expected to contribute $208 million to the economy on Nov. 1 and 2 alone.
Photo credit: Joshua Sudock/Disneyland
As “Scene” on the Screen
MTB has curated an itinerary full of real-life locales in four parts of Mexico that inspired the storyline and colorful illustrations depicted in the movie.
Aguascalientes
In late October through early November, Isla San Marcos hosts one of the most traditional events, Festival de las Calaveras (Skeleton Festival), where you can enjoy art, culture and religion. Watch for returning spirits on a guided cemetery tour in Cruz and Angeles, where visitors can partake in a nighttime walk called iluminale los pies al muerto (light up the feet of the dead one).
Michoacan
Before getting buried by a volcanic eruption in 1943, the church that inspired the church tower in Coco stood in San Juan Paranqaricutiro. Visitors can still see the bell tower peeking out from beneath the rock.
The film’s lead character, Miguel Rivera, rebelled against his family by pursuing music. The guitar-loving boy idolized a famous musician, Ernesto de la Cruz. Paracho, a.k.a. guitar town, inspired the black skull and pearl design of the instrument in the movie. Enjoy food, jewelry and art in Plaza Vasco de Quiroga in the small town of Patzcuaro.
Guanajuato
The cobblestone streets of Guanajuato’s Centro Historico inspired the look and feel of the film’s Land of the Dead. In the movie, there’s a larger-than-life statue of de la Cruz. Similarly, visitors will find a bronze statue of musician Jorge Negrete in Plaza del Ropa. Guanajuato is also the host city of Catrinas Parade on Nov. 1, when locals dress in themed costumes.
Oaxaca
Zapateria “La Moda,” located in Oaxaca, captures the essence of the fictional Rivera family’s tradition of shoemaking. Shop for handmade footwear there.
In the Mexican culture, an alebrije is a colorfully patterned and painted figurine carved out of wood that morphs horned, antlered, winged and finned animals into one mythical creature. In Coco, the Rivera family’s alebrije, named Pepita, protected their deceased loved ones. Tourists are invited to visit the workshop of Jacobo and Maria Angeles in San Martin Tilcajete to purchase one of their own. Coco fans will also recognize the temple and tomb ruins at the important archeological site of Monte Alban.
Day of the Dead Goes Global
If you’re unable to travel South of the Border, there are celebrations happening stateside, as well as worldwide. MTB and SECTUR joined forced to create the Heart of Mexico campaign. The holiday spread to New York City’s Central Park, Toronto’s CN Tower, Berlin’s Victory Column and Paris’ Eiffel Tower during pop-up events. Also in New York, the American Museum of Natural History will host a special event on Nov. 2 and 3. An ofrenda will be adorned with a memorial for extinct animal species. There will also be a market, dancers, music and artisanal demonstrations.
The Day of the Dead party has been going strong at Disneyland in Anaheim, California, since Sept. 7. Located in Frontierland, Zocala Park features an ofrenda, papel picado (stencil-cut decorative paper), marigolds, skulls, face painting and more. Make sure to munch on Disney’s delicious churros and other Mexican cuisine!
Another Coco-themed tribute is located in Paradise Gardens Park within Disney California Adventure Park, also in Anaheim. Grammy Award-winning group Mariachi Divas perform in Plaza de la Familia. At the entrance to the area, guests are greeted by The World of Coco exhibit, which features images from the film’s Lands of the Living and Dead. A 3-D replica of the secret ofrenda Rivera built to honor de la Cruz is also on display. An interactive Tree of Life, or Arbol de la Vida, allows visitors to write messages about loved ones and hang them on a memory wall.
Plan Your Own Day of the Dead Themed Event
Photo credit: Joshua Sudock/Disneyland
Bring Dia de los Muertos to a ballroom anywhere in a few simple steps:
Make your own ofrenda by encouraging attendees to bring a photograph of a loved person or pet who has passed.
Create floral arrangements using marigolds.
Serve Pan de Muertos and other Mexican fare.
Entertain guests with a mariachi band.
Set up a DIY mask-making and papel picado station.
Splacer
Your next breakout may be in a castle or just around the corner thanks to emerging space sharing platforms that make everything from cabins in the woods to New York City high-rise space available to groups online. A slew of emerging companies is now allowing planners to book hotel-alternative spaces using search technology that has already transformed how people buy cars and set up dates. The next memorable backdrop for your product launch or brainstorming could be just a few clicks away.
New York-based Convene is quickly taking over the United States with a database of tech-enabled meeting spaces in major cities across the country. Billed as a flexible way for companies to meet their growing need for workspace solutions, founders Ryan Simonetti and Chris Kelley offer properties with all the bells and whistles built in. Want to meet in World Trade Center? No problem? Flying to L.A. for a team huddle? The 20,000 sq. ft. in Wells Fargo Center includes access to gourmet catering.
Similar options abound in Philadelphia, Washington, D.C., Boston and Chicago. All-inclusive packages make the booking website a one-stop shop. And they partner with local hotel properties so you can book your room for the night through the platform, as well.
Splacer
Splacer
This Tel Aviv-based company has been described as “Airbnb for event spaces.” It is one of many ways groups, such as Facebook, The Wall Street Journal and Reebok are getting access to unique spaces. Splacer CEO Adi Biran, who has studied the collective dynamics of the Israeli kibbutzes, is hopeful that the site will “foster creativity, build community and promote a more sustainable model of urban life.”
She describes the technology platform as a concierge connecting meeting organizers to space owners in undiscovered places. Planners can search for sites filtered by size or location and get referrals to Friends of Splacer, which can help with everything from AV to catering. In October, the company announced that it would partner with Syte, a visual artificial intelligence company behind Kim Kardashian’s app, to create image recognition technology for customizable preference searches.
Peerspace
San Francisco-based Peerspace allows users to browse photos of homes, galleries, warehouses—even rooftop alcoves—for the perfect workshop of retreat locations. Sorted by purpose and geography, the listings include a five-star rating system similar to Uber’s and an average of how quickly the venue operator responds to queries. Descriptions include testimonials and a list of amenities. One exposed brick-lined industrial space with a five-star rating in Seattle included access to a gym, tea, a shower and bike storage.
Everyone knows this scenario. You attend a social event and serendipitously make a genuine business connection with someone. You can envision working together on an exciting project. After several minutes, you move on, only to realize too late that no form of contact was ever exchanged. This mistake is common, but not inevitable. Thanks to mobile phones and event apps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized.
In a recent webinar, Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI.
Cvent recently partnered with communications marketing firm Edelman to survey more than 1,000 event attendees to find the why behind event attendance. When asked why they sacrificed their time to attend these events, time that could be given to family or work, respondents cited two common reasons: professional development and networking. As part of this survey, attendees were asked how much of the overall event experience they attribute to networking. The consensus was that 80 percent of the value of social events came from interacting with others. The importance of making social connections—at events and in daily life—cannot be overlooked.
Essential Tools
As mobile phones have gone from a luxury to something indispensable, they have become a tool that planners can use to help attendees network more effectively.
According to Gracey, the average U.S. adult spends 5 hours per day on their mobile device and picks it up over 2,600 times a day. The research platform emarketer.com projected that by 2019, mobile phones will surpass television as the medium receiving the most attention from consumers. So those attendees will more than likely be carrying some sort of device (maybe even two) with access to the world wide web. Why not use that smartphone ubiquity to boost your attendees’ chances of making a valuable connection?
Closing the Loop
Back in the day, a mobile event app could show attendees their schedule and maybe offer a map of the show floor, but today, it can do so much more, including:
Facilitate engagement by listing attendees and sponsors in a searchable database.
Streamline communication through attendee messaging
Offer easy, instant appointment creation
With these tools, the chances of later engagement become more likely.
Exhibitor lists, interactive maps and PDF attachments make conferences more user-friendly. RFID nametags help planners track attendee movement, so they can make quick decisions in real time. Smart badges also simplify lead capture by creating contacts for future engagement with the scan of a tag. This can heighten the chances of making long-term connections.
Attendees join social events with the intent of networking. With the smart use of technology, planners can make sure their attendees are able to create invaluable connections.
Trina Camacho-London
Face-to-face meetings are worth every ounce of time and energy that goes into coordinating and attending them, Trina Camacho-London believes. The Hyatt Hotels Corporation vice president of global group sales was named co-chair of Meetings Mean Business Coalition (MMBC) and sees much value in expanding her network and developing relationships.
The MMBC board makes certain to meet multiple times annually, and Camacho-London thinks the benefits are evident. “MMBC has made significant strides in elevating the value of in-person meetings and events across career levels, industries and geographic borders,” she says. “We are ready to continue leading the effort to protect and promote the role of face-to-face meetings.”
Camacho-London has big plans to grow Global Meetings Industry Day (GMID) in her new role on the coalition. Working in tandem with co-chair Julie Coker Graham, president and chief executive officer of Philadelphia Convention & Visitors Bureau, Camacho-London says she will work to engage leaders outside of the meetings and travel industry to recruit third-party advocates as “champions for the industry’s value.”
Planning for the fourth annual GMID on April 4 is well underway, including plans to increase outreach efforts to business leaders and policymakers, but to never forget the hallmark mission and obligation—to support grassroots industry professionals across the country. “I see opportunities to ramp up Hyatt’s involvement globally by focusing on a few key locations where we can leverage our presence, particularly in Asia,” she says.
Camacho-London is a loyal Hyatt employee and calls it “truly the best job there is.” Becoming part of the brand’s national sales force is a stand-out moment in her more than 25-year career. Her crowning achievement was being named Hyatt National Sales Manager of the Year. “It was one of many stepping stones that’s helped propel me to my current role (and dream job) at Hyatt,” she says.
Trina Camacho-London
Leadership Philosophy
Surround yourself with people who support and elevate you.
Always hire up.
Always take the meeting, because face-time is crucial.
“I often tell people that sales is in my blood…I once sold a case of lightbulbs to the owner of the largest electrical supplier in the state of Louisiana!”
The sun set hours ago, the clock keeps ticking and you’re still tapping away on the keyboard in your hotel room until the wee hours. Then, your stomach starts growling. The internal battle begins. Do you splurge on room service or the expensive in-room snacks? Do you order a pizza for delivery? Go to bed hungry?
Some hotels have your late-night cravings handled with these creative—and sometimes nostalgic—offerings. It’s OK; don’t feel guilty. Your hotel likely has a fitness center to hit first thing in the morning.
It’s peanut butter and jelly time at Le Pavillon Hotel in New Orleans! The sandwiches are served nightly in the lobby and paired with hot chocolate and cold milk.
Blue suede shoes and peanut butter and banana sandwiches were two of Elvis Presley’s favorite things. In his memory, Guest House at Graceland in Memphis sets up a peanut butter and jelly station in its lobby from 10 to 11 p.m. as a nightcap. Build-your-own with an assortment of ingredients, including creamy, whipped or chunky peanut butters, a selection of jellies and jam flavors, wheat and white breads, chocolate chips, marshmallows, M&Ms and sliced bananas. It’s like the PB&J version of an ice cream sundae bar. Hot cocoa is also available.
Milk and Cookies
Milk and cookies aren’t just for Santa Claus: They’ll make you just as jolly. Plaza Inn & Suites at Ashland Creek in Oregon serves complimentary freshly baked cookies and cold glasses of milk, as well as PB&J sandwiches, from 10 p.m. to midnight.
No story about cookies would be complete without mentioning DoubleTree by Hilton. The hotel chain’s signature warm treat—the chocolate chip cookie—debuted in 1986 as an in-room turn-down amenity, but was relocated to the front desk in 1995 to greet guests upon check-in. If you’re really desperate late at night, maybe the friendly concierge will cave in to your puppy eyes and “pretty, pretty please with a cherry on top” plea.
Afternoon snacks are important, too. This summer, actress and host Vanessa Lachey partnered with Holiday Inn for family-friendly Chocolate Milk Happy Hours at 20 participating hotels across the United States. Complimentary Otis Spunkmeyer cookies and oversized pillow fights were also part of the scene.
Hot Brown
Every trip to Louisville needs to be accompanied by The Brown Hotel’s signature dish, the hot brown. Dating back to the 1920s, guests would dance up a late-night appetite, so chef Fred Schmidt created this open-faced turkey sandwich with bacon and a delicate Mornay sauce. The rest is history. Nearly a century later, the hot brown remains a Louisville must-have, day or night.
S’mores
Let’s join hands and sing “Kumbaya.” A great nightcap to a long day of meetings is gathering around a campfire with colleagues and peers. Driftwood Beach Club at The Waterfront Beach Resort, a Hilton Hotel in Huntington Beach, California, arranges group bonfires with all the essential s’more fixings—sticks, graham crackers, chocolate and marshmallows. The bonfires can be set up poolside or on the beach. Additional bonfire menus include wine and cheese, burgers and hot dogs, or pizza.
Chicken Nuggets
Watch out, Mickey D’s, there’s another late-night nugget in town. Guests staying at Hotel Zetta in San Francisco don’t have to find a drive-thru for a chicken fix. S&R Lounge (Salvage and Rescue), the hotel’s lobby bar, serves its famous chicken nugget recipe with honey mustard sauce and ranch dressing, available from 4 to 11 p.m.
Snack Box
Some hotels, such as Nordic Village Resort in Jackson, New Hampshire, sell packages designed specifically for midnight snacking purposes. Catered to these late-night cravings, its $30 package includes cheese, crackers, chocolate chip cookies, salsa, chips and cold cuts.
Raid the Fridge
Can’t decide what you’re in the mood for? Not to worry. Have a little bit of everything. Make Four Seasons Hotel Vancouver in British Columbia, Canada, your home away from home when the lock comes off the fridge. Meeting professionals can book the hotel’s Raid the Fridge package. Set up in the ballroom foyer, the light blue retro fridge comes fully stocked with items such as ice cream bars, brownies and mini sandwiches. In the past, the hotel has stocked it with red bull and vitamin water with a silly sign that reads, “Plan Ahead. Take One for Tomorrow.” Raid the Fridge is also available for coffee breaks, pool deck refreshments, grab-and-go meals and dessert stations.