Tomorrow morning, polls open for the 58th quadrennial United States presidential election, but the results of Omni Hotels & Resorts’ “Polling for Cocktails” campaign have already come to a close. Polling results throughout the eight-week campaign were neck-and-neck, but ultimately “Red” cocktails took the win with 42 percent of the overall “votes.”
The campaign’s most popular cocktails included the Trump-tini and the True Blue Mule, both averaging over 1,300 “votes.” The POTUS Punch was also a top contender, with the Hilla-rita and the Ruby Red Pence close behind.
“This year’s presidential election has lent itself well to different programs and initiatives because of the massive public interest in it,” said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts. “Our “Polling for Cocktails” offer provided a fun, light-hearted way for us to interact with our guests around the election.”
The brand-wide “Polling for Cocktails” campaign, which launched Tuesday, Sept. 6, invited guests to “cast a ballot” in the promotion by ordering one of the seven original, handcrafted cocktails from the unique “Polling for Cocktails” menu.
“Red” cocktails included The Right Manhattan (Maker’s 46, apricot preserves, lemon juice, muddled mint and club soda); the Trump-tini (Tito’s Handmade Vodka, lemon and cranberry juices, Domaine Chandon and a sugared rim); and the Ruby Red Pence (Deep Eddy Ruby Red grapefruit vodka, cranberry juice and St. Germain Elderflower liqueur); while “Blue” options included the True Blue Mule (Tito’s Handmade Vodka, ginger beer and Blueberry Reàl Infused Syrup); the Hilla-rita (Tres Generaciones Reposado Tequila, orange juice, agave, DeKuyper Amaretto, and a sugar and salt rim); and the Sugar Kaine Smash (Maker’s 46, fresh mint, simple syrup and club soda). Finally, the POTUS Punch (Tito’s Handmade Vodka, grenadine, fresh orange and lemon juices and muddled blackberries) represented for Independent voters.
Each week, drink orders were tallied and the overall consumption rates were tracked and posted online the following Wednesday.