JT Long

JT Long

Content Chief at Smart Meetings
JT Long is content chief at Smart Meetings. She brings 25 years of experience in journalism and community-building and has written books on management and motivation.
JT Long


Content Chief at Smart Meetings, Question Asker at Large, Storyteller at Heart
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A Higher Meetings Education: Future-Proof Your CareerCareerTips & Tools

The meetings industry is not so simple anymore. Today’s intense focus on key performance indicators, event-tech stacks and designing brilliant experiences has made the need for advanced education—from a university, association or DIY commitment—almost a requisite for getting hired…and for thriving. Smart Meetings talked to industry experts about why certification has become so essential, the commitment required and specific areas where event professionals are focusing to achieve their A-game.

A Legacy of Inclusion: Winning Meeting Tips From Beth KnoxTips & Tools

If managing a high-profile event that traditionally takes four years to plan in just over half that time with a $15 million budget and a reliance on 15,000 volunteers sounds like a job for a superplanner, then meet Beth Knox. As 2018 Special Olympics USA president and CEO, she went from hiring a leadership team and creating a strategic plan to hosting 4,000 athletes with intellectual disabilities for a jubilant celebration of human spirit—all in just 2 1/2 years.

A Gala to Fund It AllCase StudyEvents

Food trade group leveraged industry support to meet event goals Editor’s Note: Mid-Atlantic Food Trade Organization (MAFTO) relies on its annual gala in November to fund operations for the year, so choosing where to hold it and who to honor are critical business decisions. Smart Meetings sat down with Scott Vicari, senior account director with…