During last week’s Cvent Connect conference held at MGM Grand Hotel & Casino in Las Vegas, keynote speaker Ivanka Trump spoke about her personal secrets to professional success. Alongside her family, Trump oversees Trump Hotel Collection, which has a luxury portfolio of 16 properties worldwide.

Trump currently stars on NBC’s Celebrity Apprentice with her father, Donald J. Trump, and she is also founder of her namesake lifestyle and apparel brand. At the five-day event, Trump shared her perspective on hospitality trends and the Trump ethos behind her family’s business. These include:

-Retain a family feel as your business grows. She pointed out that the Trump Organization operates as a family business, which has enabled it to achieve high success.

-Stay present and focus on the details. Trump told the audience that she regularly visits construction sites of new properties to ensure Trump brand quality is implemented from the beginning.

-Customize the attendee experience. Trump Attache service is an example of the brand’s personalized VIP treatment. It offers pre-arranged transportation, site-seeing suggestions and reservations, use of house cars and nanny services.

-Add local flavor to meeting spaces and events. This adds a dimension of uniqueness that will keep clients returning.

-Integrate health and wellness into events, venues and meetings. Exercise facilities, programs, meditation and other wellness initiatives help attendees pause, recharge and associate relaxation with a brand or event.

-Build business only in places you want to be. Trump says her family carefully chooses locations for new hotels based on their passion and interest in the place.

-Take on undesirable work. Trump urges emerging professionals to take on tasks and projects other colleagues avoid. She also encourages younger employees to ask questions to prevent making mistakes.

-Have big goals. Trump told event planners and hoteliers to dream big. She gave her father’s political ambitions as an example. The Trump Organization also dreams big by opening new properties and redesigning others.