In this issue

This month's issue is all about achieving your dreams. And there's no one better to speak to about that subject than Catherine Simmons, the planner who puts on one of the biggest, most innovative events each year: Salesforce's annual user conference, Dreamforce.

Also, you won't want to miss this month's in-depth feature on tech meetings, which will show you how to create engaging onsite video that will take your events to new heights.

Smart Meetings is an event planning publication covering meetings, industry news, including expert opinions and interviews, topical articles, coverage of destinations and venues in the U.S and worldwide, and features stories on incentive, corporate, government and association meetings.

Creating Onsite Video Content

The medium extends the message: Use strategic planning when selecting digital content capture and distribution tactics For decades, most people in the meetings and events industry have contended that the face-to-face environment—as opposed to remote conferencing—delivers the most robust experience to participants. Even so, in-person events are ripe for capturing valuable content through video, which…

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Meetings Diversity Undergoes a Renovation

New trends and challenges are emerging in the meetings industry Minority groups naturally come together to resist and mingle, and in so doing need a venue to congregate and discuss, to celebrate and bond. For some time now, the meetings and hospitality industry has provided a variety of safe, encouraging spaces for those who identify…

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Gaming Properties: One-Stop Shops for Meetings

Gaming properties offer attractive options for groups all under one roof Only a special destination could make a Silicon Valley-based organization spurn the sleek, tech-savvy meeting venues of San Francisco and San Jose for the comparatively remote town of Lincoln, California, 150 miles to the northeast. Thunder Valley Casino Resort does just that. For the…

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Catherine Simmons: Planner Behind Dreamforce is Living a Dream

Catherine Simmons is thriving in her pivotal role with Dreamforce Born and raised: Durham, England Occupation: Vice President of Strategic Events (Dreamforce) for Salesforce Education: Bachelor of Arts degree from University of Hull in England Family: Ian Cohen, husband; one step-son Quote: “Every Dreamforce event is very different, but everything is always true to the…

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6 Creative Gift Ideas that Attendees Will Treasure

Your resource for trendy treasures and gift ideas Treat attendees and VIPs to unique, thoughtful gifts they will definitely want to take home. Smart Meetings has selected an assortment of items that can make work and travel more enjoyable, and contribute to good health and well-being. Bonus: Everyone will remember your event! Tropical Tranquility Take…

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5 Fresh F&B Ideas for Summer Events

Cafe du Parc photo by Janet Scanlon Fortified by creativity, powerhouse ingredients and global influences, salads go from glum to glam. There’s no single recipe for salad success. Textural variety, layered flavors and unexpected elements are all part of the mix. Filling fixings such as grains, proteins and healthy fats keep midafternoon snack attacks at…

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Speaking of Speakers: Tips to Manage Keynote Speakers

Managers of professional keynoters offer tips on working with clients A few recent trends are converging in a way that’s making it tougher to find, book and prepare keynote and general-session speakers for an effective performance at a meeting. According to Amy Crocker, a partner at speaker-management firm Standard Ovation in Overland Park, Kansas, many…

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Buoy, Don’t Bully

Positive leadership inspired by joy, collaboration and Renaissance thinking When employees feel disengaged, underappreciated and uninspired, it’s easy to find fault with the workforce itself. But the blame may lie with the leader, instead. “I truly believe that the success and personality of the team is a direct reflection of the leader,” says Eve Schmitt,…

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6 Tips to Relieve Aches Caused by Electronic Devices

6 Tips to relieve aches caused by electronic devices The technological revolution has given us some wonderful tools to work with in our jobs. We use them. We love them. We rely on them. We also pay a big price for every electronic device we use—and I’m not just talking about dollars. I’m talking about…

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Top Managers are Good Salespeople

Motivating employees helps them excel and exceed expectations It is often said that good salespeople do not always make good managers. As a sales director and publisher, I’ve found this to be true. However, I do believe all good managers must be good salespeople. I came up through the sales ranks in my career to…

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Meetings Industry Collaborates in a Highly Competitive Field

Left to right: Roger Dow, Michael Massari and Michael Dominguez at Global Meetings Industry Day at Harrah’s Resort Atlantic City, New Jersey Global Meetings Industry Day unites major players while educating participants Michael Dominguez and Michael Massari are natural rivals. Dominguez, chief sales officer for MGM Resorts International, competes every day for business with Massari,…

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