Why Event-led Growth Is the Key to Long-term Success
Event marketers and business owners need to address concerns such as cost, fear, unsatisfactory event ROI and lack of ability to quantitatively analyze performance. “Event-led growth” can be used at each stage of the customer journey to create the memorable experiences customers crave while delivering on business value and minimizing risk.
How to Tell When Your Online Meetings Are Not Engaging Enough—And What to Do About It
Gilles Bertaux, co-founder and CEO of video conferencing software company Livestorm, shares the three red flags of virtual attendee engagement—and how you can fix them.
