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Will the event make it easy to facilitate introductions? Will there be enough engaging activities? Here are six shortcuts to getting to the right answer.
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Last month, we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.
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While we’re often encouraged to fully embrace our natural beauty, many women (and some men) are never fully dressed without their “lipstick” smiles, lush lashes and contoured cheekbones. Most of us mere mortals don’t wake up as flawless as Beyonce or have a professional glam squad as part of our entourage, so it’s up to…
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Whether your role as an event planner is focused on internal meetings or a broader event-marketing strategy, plenty of time, money and organizational skills are invested into their success. To maximize on that investment, you need to keep attendees engaged.
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American Express Meetings & Events (AMEX M&E) has some advice for planners trying to orchestrate transformative experiences on a budget: Focus on the “why.” A new AMEX M&E guide defines that approach as the best way to communicate the emotional and functional attributes of the brand.
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Having a chronic illness while pursuing a career can be difficult to navigate. Every chronic illness manifests itself differently, and learning how to balance health with a full-time job takes time, effort, and trial and error. Here are five ways that prioritizing your health can lead to success in your career.
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Crisis management: nobody wants it, but everyone needs it. Business owners must budget for risk management even when there is no sign of trouble ahead. Planning for hypothetical events understandably seems like a waste of resources. But, like a life insurance policy, not having one is far more costly.
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Data visualization’s purpose is to find the truths that lead to action. Luckily, with affordable tools available to event professionals today, you no longer need to employ an analyst and a graphic designer to include data visualization into your business presentation repertoire.
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Nothing truly beats good, old-fashioned email. In Eventbrite’s Pulse Report 2018, 86 percent of planners reported utilizing email campaigns, and 41 said they were “moderately to extremely effective.” So, how do you run a successful email marketing campaign?
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With plenty of programs making it easier than ever to get through airport security swiftly, it’s a wonder why anyone would pass on them, although it may not be worth the cost for those who don’t fly as often.
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