Category Archives: Style

Ultra Violet, Ultra Cool

Smart Meetings could have guessed that ultra violet would be named Pantone’s Color of the Year for 2018. It’s a color we love and feature frequently within our magazine, digital media and events. Here’s how you, too, can add this super shade of purple to your world.

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Experiential Marketing and YOU

Experiential marketing is on fire right now as a trendy topic for breakout sessions and as a budget item. But what does the increased emphasis on blending a human experience with a marketing goal mean to event professionals?

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