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pcma convening leaders

PCMA Convening Leaders Call for Innovation Everywhere

“The winner during disruption is not the smartest or the strongest. The most adaptable wins,” journalist and author Thomas Friedman declared during the opening keynote at PCMA’s omnichannel Convening Leaders conference on Wednesday. A total of 3,500 people from 36 countries registered to watch the content online and as part of micro-communities and satellite gatherings.