Smart Meetings | Page 42 of 603 | Corporate Event Planning: Business Events, Meetings, Conferences

In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Looking to wow A-level attendees at a retreat or incentive? Jetting off to some of the most coveted ski resorts in the U.S. just became easier. Planning a meeting in the UK or Ireland? Heads up—don’t expect a quick reply from colleagues there, as they’re currently dealing with a massive storm that’s disrupting just about everything.

As always, Smart Travel is here to bring you the latest must-read travel and tourism news.

Jet Service Aero Launches Route to Park City and Partnership with Stein Collection

Meeting profs seeking top-tier services and exceptional destinations for retreats, incentives or other special gatherings now have an exciting new option with the recently launched partnership between Aero and Stein Collection. This collaboration combines Aero’s semi-private jet service with Stein Collection’s luxurious ski-in/ski-out properties, offering a seamless travel experience that prioritizes comfort, convenience and exclusivity.

Aero’s flights will depart from Los Angeles (VNY) to Salt Lake City (SLC), where guests can head to one of Stein Collection’s stunning alpine venues, including the renowned Stein Eriksen Lodge, Stein Eriksen Residences and The Chateaux Deer Valley. These properties provide an idyllic setting for group gatherings, offering world-class amenities and breathtaking mountain views.

Group travel benefits through this partnership include 10% off round-trip airfare, 20% off the best available room rate at Stein Collection properties, a $100 daily resort credit per room for food, beverages, or spa treatments, as well as complimentary room upgrades and late departures (subject to availability). These perks are designed to enhance the overall guest experience, making it an appealing option for meeting profs looking to impress their attendees. Liz Mazzei, Aero’s head of marketing, said of the collaboration, “Traveling from city to slopes has never been easier. Aero’s service eliminates the stress of traditional air travel, allowing planners to focus on delivering exceptional experiences for their guests.”

City Express by Marriott Will Expand to Destinations Across the Caribbean and Latin America

Obelisk in a major touristic destination in Buenos Aires, Argentina — Buenos Aires, Argentina

Marriott International’s City Express by Marriott brand is making waves in the affordable midscale segment, with plans to enter four new markets: Argentina, Bolivia, Nicaragua and Peru. This expansion strengthens Marriott’s presence in the Caribbean and Latin America (CALA) region, opening up new possibilities for meeting and event planners seeking high-quality yet budget-friendly accommodations.

Since Marriott’s acquisition of the City Express brand in 2023, the portfolio has grown significantly, with 12 new properties signed in 2024, adding 1,236 rooms to the brand’s inventory. The current portfolio already boasts 153 hotels and 17,777 rooms across CALA, including key markets like Mexico, Chile, Colombia and Costa Rica.

Laurent de Kousemaeker, chief development officer for Marriott International in CALA, emphasized the growing demand for City Express locations, saying, “The brand’s expansion underscores the increasing demand for affordable, high-quality lodging options in the region. These new signings reflect our commitment to providing diverse travel experiences for every guest and new opportunities for our owners and developers.”

Mayor of Nice, France, Seeks to Ban Large Cruise Ships

As headlines highlighting overtourism concerns become more frequent, one solution is being pursued in Nice, France. The mayor of the destination, Christian Estrosi, is seeking to ban large cruise ships, a decision that would impact several international brands, including Celebrity Cruises, Royal Caribbean, Holland America Line, Cunard, Norwegian Cruise and Viking. The ban would be enacted as soon as July 1 of this year and target cruise ships with a capacity of over 900 passengers and measuring over 190 meters (roughly 620 feet).

Estrosi told residents of Nice earlier this week of the development, saying, “Tourism, yes, overtourism, no…The cruises that pollute and dump their low-cost clientele, who consume nothing, but leave their waste behind…These cruises have no place with us.”

For meeting and event profs, this decision signals a shift in how destinations like Nice manage tourism, creating new considerations for hosting events in such locations. While the ban may reduce congestion in the city and its surrounding areas, planners should anticipate changes in the availability of cruise-based accommodations and itineraries that have traditionally complemented meetings and incentive programs in Nice.

This initiative could also elevate Nice as a destination for more intentional, high-quality events. By limiting overtourism and focusing on sustainable practices, the city may position itself as an ideal location for planners prioritizing eco-conscious gatherings. Meeting profs would benefit from a less crowded environment, providing attendees with a more authentic and enjoyable experience in this Mediterranean gem.

OpenAI’s ChatGPT Launches Travel, Restaurant and Event Booking Service

A research preview of a new task agent by OpenAI has been launched on the company’s ChatGPT platform, offering users a service that can perform web tasks such as typing, clicking and scrolling. Meeting profs can use the tool, dubbed “Operator,” to fill out forms such as travel, restaurant and event booking, alongside a wide range of other tasks, including ordering groceries and creating memes.

Jeremy Fine, who works on product partnerships at OpenAI, announced on LinkedIn that contributors included travel, F&B and ticket heavyweights Tripadvisor, Priceline, DoorDash, OpenTable and StubHub. Operator is currently available in its testing phase for ChatGPT Pro users, with plans to expand to Plus, Team and Enterprise subscribers. Safety protections include prompts for users to take over tasks that require login, payment details or solving CAPTCHAs.

OpenAI also announced its partnership with DMOs, including City of Stockton, saying, “Operator transforms AI from a passive tool to an active participant in the digital ecosystem. It will streamline tasks for users and bring the benefits of agents to companies that want innovative customer experiences and desire higher rates of conversion…We see a lot of potential to improve the accessibility and efficiency of certain workflows, particularly in public sector applications. To explore these use cases further, we’re working with organizations like the City of Stockton⁠ to make it easier to enroll in city services and programs.”

Storm Éowyn Spurs Total Travel Shutdown in UK and Ireland

The UK and Ireland are experiencing an unprecedented travel shutdown due to a once-in-a-lifetime weather event now known as Storm Éowyn. Over 1,000 flights across airports, including those in Edinburgh, Glasgow, Dublin and Heathrow, have been canceled, and rail service has been suspended across Scotland, northern England and Wales. Irish Ferries, Stena Line and CalMac have all canceled crossings in the Irish Sea and west of Scotland, leaving much of the region at a standstill. Over 1 million hunkered-down residents are now doing so without power as gusts exceeding 100mph are recorded.

As travelers face staggering challenges to return to or depart from the region, authorities are urging people to prioritize safety as they deal with delays and cancellations. Scotland’s First Minister, John Swinney, told the press, “I want to thank members of the public for largely following Police Scotland’s advice not to travel. However, this storm is not over yet.

Even once the red weather warning expires, severe weather warnings for wind, snow and ice remain in place across much of the country tonight and into tomorrow morning. A high level of vigilance is still required. There are still too many lorries on the road and I urge all [large trucks] to follow Police Scotland advice not to travel during the red weather warning…It will take time to recover power and transport services across the country, as conditions still remain too dangerous for recovery teams to operate.”

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizer’s revenue and the stability of the exhibitions and events industry.

However, the report reveals that two-thirds of exhibitors still value their exhibit and events programs. Trade shows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI. The question is how to rebuild trust and ensure long-term industry success despite exhibitors’ concerns over rising costs.

The research shows that cost is the number one challenge for exhibitors. A staggering 82% cite show services as their primary cost concern. Nearly half of exhibitors feel that show organizers are unaware of or indifferent to their financial challenges, making them feel undervalued once show dates end.

Unsurprisingly, these frustrations lead exhibitors to scale back their presence (71%), sponsorships (57%) and decrease participation (45%). This situation impacts not just their ROI, but also the revenue and credibility of show organizers.

Exhibitors are expressing their concerns and asking for show organizers to partner with them. To bridge the gap, organizers must see exhibitors as critical stakeholders, fostering genuine partnerships that drive success for all parties involved. It starts with understanding the challenges exhibitors face and working together to affect change.

Address the High Cost of Exhibiting

Understanding and reducing costs is crucial for exhibitors. Start by gathering data using tools like The Exhibitor Advocate’s Annual Survey of Exhibition Rates to benchmark show service costs against city averages or similar events within the same industry. With this information, negotiate better rates with service providers to help exhibitors cut expenses. These discussions can take place at any stage of event planning, but starting early is essential to achieve the best outcomes.

Provide Valuable Resources

Giving exhibitors access to valuable resources can significantly improve their experience and outcomes. Providing marketing tools, such as attendee demographics and registration insights, helps exhibitors identify potential business opportunities and focus their efforts.

For example, as only about half of attendees are decision-makers, exhibitors need clear data to set realistic targets and allocate their budgets effectively. Additionally, sharing accurate and actionable information creates better alignment between organizers’ goals and exhibitors’ expectations, fostering mutual success.

Unlock New Opportunities

Exhibitors are seeking more than just booth space; they want ways to enhance their brand visibility. To support this, show organizers can leverage technologies like matchmaking software, AI-powered lead capture tools, and pre- and post-show marketing solutions to boost exhibitor ROI.

Offering flexible sponsorship options that prioritize brand-building over traditional services can also create more value for exhibitors. Beyond the booth, organizers can design unique experiences like product demonstrations, exclusive presentations, or branded networking events that drive engagement and amplify brand impact.

Asking for Exhibitor Feedback

Listening to exhibitor feedback is essential, yet many shows fall short due to poorly functioning exhibitor advisory councils. In fact, only 24% of exhibitors find these councils highly effective. To make them successful, it’s important to recruit diverse representatives who can bring varied perspectives and challenges to the table. Clearly defining the council’s purpose is equally crucial, ensuring that meetings stay focused on improving outcomes for all involved.

Proactive collaboration is key—each meeting should result in concrete action plans that demonstrate exhibitors’ input is being implemented. When managed effectively, these councils build trust and loyalty while driving innovation that benefits exhibitors, attendees, organizers, and suppliers alike. It’s a win-win-win-win!

Looking Toward a More Collaborative Future

At its core, rebuilding trust and loyalty with exhibitors is about partnership. By understanding exhibitors’ key challenges, committing to cost transparency, and creating opportunities for greater ROI, show organizers can strengthen relationships and drive mutual success. Strong communication, actionable support, and collaboration are the foundations of these partnerships. Exhibitors will feel valued and supported, while organizers will benefit from increased participation and revenue.

To access more tools, surveys, and resources for improving exhibitor relationships, visit The Exhibitor Advocate and explore how you can build a stronger, more trusted connection with your exhibitors today.

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Jessica Sibila, executive director of The Exhibitor Advocate, is a seasoned marketer and social impact professional with a unique collection of experiences ranging from event marketing, community engagement, philanthropy and corporate branding.

Sibila has over 20 years’ experience driving the development of strategic events and social impact programs for leading brands in the natural and organic industry. Sibila is a CTSM (certified trade show marketer), CMP (certified meeting planner), and holds certifications in corporate social responsibility from Boston College and the University of Colorado.

True leaders are always looking to grow. Even Smart Women in Meetings Award winners are constantly looking for ways to improve and leverage their skillsets. To help advance them on their journey Smart Meetings partner Soundings awarded eight scholarships to some lucky attendees of Smart Woman Summit to help them better understand their strengths and apply them in the context of their goals.

The Soundings Elevate Career Accelerator Program is a transformative professional development initiative designed to help individuals unlock their potential and advance their careers. Over three months, these women participated in bi-weekly sessions led by two International Coaching Federation-certified Soundings Elevate career coaches. Elizabeth Sage is a certified personal coach, accomplished event strategist and speaker. She is head of education and content at Society for Incentive Travel Excellence (SITE) and adjunct faculty at SDSU Event Management Masters program. Howard Cleveland helps participants clarify the puzzle they want to solve and discover the pieces to the puzzle they already have.

Leveraging the CliftonStrengths 34 Assessment, participants uncovered their unique talents and explored critical topics such as career progression, leadership development and overcoming challenges unique to women in the industry. This supportive and empowering environment provided actionable strategies for growth while fostering a strong sense of community, leaving participants equipped to thrive in their careers and lead with confidence.

Following is a snapshot of what three of the participants learned:

Debbie Garcia, CEO, virsitour

What was your goal when you entered the Accelerator Program with Soundings?

My goal was to gain a deeper understanding of my strengths and learn how to leverage them effectively in my professional life. I wanted to enhance my leadership skills, align my work more closely with my core strengths, and create strategies to scale my business while maintaining balance in my personal and professional roles. The program was an opportunity to grow not just as a business owner but also as a leader and collaborator.

What was your biggest “aha” moment?

My biggest ‘aha’ moment was discovering that, despite believing I was a relationship-focused person, ‘Relationship Building’ ranked 18th out of my 34 strengths. Initially, this was surprising, but through discussions, I realized it’s not that I lack this strength—it’s just one that requires more effort and energy for me to foster compared to my top strengths. My top 5 and even top 10 strengths represent my core abilities that come naturally and energize me. This understanding shifted how I approach my work and relationships, helping me prioritize tasks and collaborations in alignment with my natural strengths

What goal are you pursuing in 2025 that will benefit from your new insights?

In 2025, my primary goal is to fully lean into my strengths to guide my growth as a leader and scale my business effectively. My top five strengths—Achiever, Learner, Significance, Futuristic and Responsibility—not only define who I am but also provide me with purpose and clarity. By focusing on what energizes me and brings out my best, I can prioritize tasks and opportunities that align with these strengths. This insight allows me to approach challenges strategically, maintain momentum and create meaningful impact in both my personal and professional life.

Lucretia Williams, President and CEO, Distinct Event Planning LLC

What was your goal when you entered the Accelerator Program with Soundings?

My goal was to refine my leadership skills, enhance my business strategies and connect with a network of like-minded professional women in the events industry. I aimed to leverage this program to take my event planning company to the next level by learning innovative approaches to client engagement, operations, and growth while building lasting relationships with industry peers.

What was your biggest “aha” moment?

I realized how to integrate my top 5 CliftonStrengths—Positivity, Responsibility, Woo, Communication and Developer—into both my personal and professional life. I discovered that these strengths are not just abstract traits but powerful tools I can intentionally use every day. For example, my Positivity helps me uplift my team and clients during challenging moments, while my Responsibility ensures I follow through on every commitment with integrity. Woo and Communication allow me to connect meaningfully with new clients and partners, building lasting relationships and my Developer strength inspires me to nurture and grow my team and business. Understanding how to apply these strengths holistically has transformed how I approach challenges and opportunities in my company.

What goal are you pursuing in 2025 that will benefit from your new insights?

In 2025, my primary goal is to expand my event planning company by elevating client experiences and scaling my business sustainably. With my new insights from the Accelerator Program, I aim to leverage my CliftonStrengths—Positivity, Responsibility, Woo, Communication and Developer—to strengthen my leadership, foster deeper client relationships and build a more cohesive, motivated team. These insights will help me streamline operations, attract larger clients and create innovative events that resonate with diverse audiences, ensuring my business stands out in a competitive market.

Brittney Cobb, Director of Global Events, Innov8 Meetings + Events

What was your goal when you entered the Accelerator Program with Soundings?

My goal was to come out with a better understanding and clarity of how to achieve my next business goals. I am always seeking to develop myself personally in order to impact every area of my life in a positive way. I was seeking deeper insight and solutions to challenges I was facing.

What was your biggest “aha” moment?

My biggest “aha” moment was learning the innate reasons behind why I work and respond in certain ways. My top strength finder is “Achiever.” While this has many positive attributes, I often find it difficult to describe the “how” of executing projects. I just simply take action and get it done! Learning and understanding my strengths made how I operate so clear to me.

This clarity allows me to better position myself for success, know when to delegate or ask for help, and work with people in a more collaborative, unapologetic way.

What goal are you pursuing in 2025 that will benefit from your new insights?

One of my goals in 2025 is to implement more daily efficiencies in both my work and personal life. Utilizing my new insights is greatly impacting this by helping me decide what tools I can benefit from the most and what tasks I need to consider outsourcing, in order for me to focus on prioritizing the things I’m best to grow my business and accomplish more!

As stars tell stories of their stays, “Hotel Tales” poses W Hotels as a space for dynamic self-expression.

W Hotels, part of Marriott Bonvoy’s portfolio of over 30 brands, announces a new, unconventional brand campaign with “Hotel Tales.” Each tale, shot in an editorial-documentary style and written by Pat Regan, the writer of Emmy award-winning series “Hacks,” features iconic women stars—celebrated names such as Chloë Sevigny, Miranda Makaroff and Ziwe—recounting one-of-a-kind stories of their unexpected experiences while staying at W Hotels.

George Fleck, senior vice president and global brand leader of W Hotels, explains the concept behind the new series. “At W Hotels, we see our spaces as dynamic canvases where self-expression takes center stage and authentic stories unfold,” he says.

From its inception, W Hotels has posed itself as a brand that does things differently. Hotel Tales reflects this value, deviating from the norm of typical hotel brand campaigns depicting guests walking into a five-star setting and enjoying luxurious amenities among the brand’s aesthetic. Instead, Hotel Tales opts for eccentric, bold, character-based stories from known faces. It invites future guests to celebrate their own individuality and embark on an adventure, communicating that W Hotels is the place to do it.

Read More: Finding Your Signature Gala Style

As more Hotel Tales debut, they can be found on W Hotels’ Instagram and TikTok accounts.

Telling the Tales

Chloë Sevigny in W Hotels “Hotel Tales”

The short format draws viewers into an immersive story as the tale’s character appears on camera and begins to recount their experience, continuing via voiceover as short clips flash across the screen. The stories and visuals are unique to each story and character—whether glamorous, energized, comedic, they are varying, distinct and perfectly authentic. As the stories wind to an end, each storyteller brings it back to: “You just had to be there.”

Fleck continues, “Our role is to capture and amplify these bold, unfiltered moments—the kind that reflect the energy and individuality of our guests and talent alike. Our hotels are places where creativity thrives and where the unexpected becomes a natural part of the narrative. This campaign is an extension of that ethos, celebrating the diverse, original experiences that define W Hotels and showcasing how we transform them into something truly unforgettable.”

At the core of the series is the cast of iconic, inimitable characters who allow their authenticity to shine in settings that amplify it.

W New York – Union Square

Chloë Sevigny

Take Chloë Sevigny, an American actress, fashion designer and former model known for her Oscar-nominated role in “Boys Don’t Cry” (1999) and work in television shows such as American Horror Story. When she needs to prepare for a new role set in the 90s, she ventures to W New York – Union Square, the brand’s newly reimagined flagship, and the location where the first W Hotel stepped onto the scene in 1998.

“I remember coming to an insane party here in, like, ’97 or ’98, so I knew an extended stay here would help get me into character,” she begins her tale.

There, she discovers a “Whatever/Whenever” button and decides to give it a try. Within moments, a Whatever/Whenever agent shows up at her door, arms filled with nineties relics, and helps Sevigny get into character.

Sevigny shares, in light of filming her hotel tale, “I have such fond memories of visiting W New York – Union Square back in the early aughts, and it’s been so much fun and nostalgic to return back, but with a fresh modern twist at the reimagined hotel. I’m excited to be part of the brand’s new era where we can all continue to write our own stories.”

W Hollywood

Miranda Makaroff

In the second Hotel Tale, multidisciplinary artist Miranda Makaroff appears onscreen, lounging by the pool at W Hollywood, as she recounts an unexpected romance out of a “meet-cute.” She begins, “It was around 3 a.m.—I was so hungry.”

She spins an exciting tale, recounting her decision to go downstairs to see if the restaurant was open. Along the way, she spots a tray of food outside a guest’s door, delivered by room service. She opts to grab some food off the tray—the tale shows Makaroff about to eat a French fry—when the door opens, and she pauses and gasps, caught red-handed. She’s surprised to see the guest is an attractive man.

“You had to be there,” she says. “But I was there, so I was lucky.”

Coming Soon

Ziwe

Stay tuned for an upcoming Hotel Tale featuring Ziwe, an American comedian, writer and television host. She will draw the viewer into her own story of a stay at W Nashville, where she seeks to enter her “cowgirl era.” With help from the hotel, she embarks on a night out on the town, taking in the vibrant nightlife of Music City.

The series’ writer Pat Regan remarks of the new series, “It’s been a true celebration of the next chapter for a brand that’s always been about setting new standards and embracing the bold. W Hotels celebrates individuality and lets guests be their truest selves—or alter their egos—to create stories worth telling. It was exciting to be part of something as dynamic as the brand itself. Because at the end of the day, it’s about being authentically yourself and having a bit of fun while doing it.”

At the center of Hotel Tales is this celebration of authenticity. W Hotels offers itself as a space where visitors reimagine what a luxury experience can be, with distinct design, refined service culture and passion-driven programming. As W Hotels continues to evolve as a brand, it invites visitors to take part in their own journeys of self-discovery alongside it.

When all the leaves are brown and the skies are grey, thinking of these warm cities you can visit in the spring might cheer up your day. From Birmingham, Alabama to San Diego, here are our first picks for safe, warm-weather travel.

Birmingham, Alabama

The largest city in Alabama is chock full of reasons to visit, from its historical draws to ziplines at Red Mountain Park. You’ll get that bristling feeling of walking through history as you stroll the streets of red Victorian brick buildings, take a Civil Rights tour from the Civil Rights Institute, or wander one of the area’s preserved vaudeville theaters.

When there’s a rumble in your tummy, the South has no dearth of flavorful food. Birmingham showcases its time-honored fare with a bustling food and bar scene, plus quirky coffee shops for your morning pick-me-up. Get your mixology fix at Collins Bar, a joint that juxtaposes a laidback vibe with some no-joke craft cocktails.

Warm By: It’s warmish in March, with temperatures around 67 degrees F. By April, you’ll be averaging 75 degrees—and leaving that jacket in the hotel room.

New Stay: A fresh arrival in 2024 is The Painted Lady Hotel, a boutique all-suite property in the Automotive Historic District. This is Alabama history with a comfortable touch.

Chattanooga, Tennessee

Tucked between the mountains in Southeast Tennessee is a city named one of Best in the U.S. by Lonely Planet, which also called it “a bastion of elevated Southern living.” It’s famous for outdoor activities, from rock climbing and cycling to some of the country’s best white-water rafting, and you’ll enjoy picturesque views and lush green as you weave through the riverfront trails and across the many pedestrian bridges.

It’s the perfect city for an outdoorsy adventure, yes—but an influx of artisan purveyors, third-wave coffee shops, record stores and breweries make it a great place for a more mellow experience, too. You can keep it chill and contemplative with a visit to the expansive 19th- and 20th-century art collection at Hunter Museum of American Art, eat chocolate hazelnut cheesecake at Flying Squirrel bar and take lazy walks along the Tennessee River.

Warm By: April. March will see some brisk, sunny days in the mid-60s, but by April, 70s are the norm.

Where to Stay: McLemore, located on Lookout Mountain, is a private mountaintop community with an 18-hole championship highlands golf course and two-to-seven bedroom home rentals.

San Diego, California

This West Coast city is well known not only for its year-round warmth, but also for sand, sun and surf—on quintessential California coastline. The city is packed with activities and aliments, from the nostalgia of Old Town and missionary architecture to the jam-packed restaurant scene downtown. It’s fun whether you’re eight or 80 to climb aboard the floating museum that is historic USS Midway, but a visit to this city is incomplete without a trip to Balboa Park, which features 17 museums, desert-lush gardens, and world-famous San Diego Zoo. The food scene is explosive, with everything from craft burgers to James Beard award-winning cuisine. Of course, there’s an Instagrammable coffee drink (think house-made lavender-thyme syrup or single-origin ganache) on every corner. There’s also a truly unique amenity in year-round whale watching. Take one of the Hornblower cruises from downtown, be it a brunch affair or the evening Sights, Sips and Sunsets cruise.

Warm By: All the time. In late January, it’s already 73 degrees.

New Stay: The big thing coming in Spring of 2025 is Gaylord Pacific Resort and Convention Center. It is seven miles from downtown San Diego with ocean views, 1,600 guest room and 477,000 sq. ft. of convention space and a 4.25-acre water park as only Marriott can deliver.

Fort Worth, Texas

Just west of its bigger, flashier neighbor, this former cowtown offers up Texas hospitality with unassuming charm. To get a true taste of the area, walk the brick roads of the famous Stockyards National Historic District. You can witness the twice-daily cattle drive at the stockyards, watch a championship rodeo, or even have a craft beer and do some shopping down Mule Alley. Fort Worth Zoo is top ranked nationally, and Texas Motor Speedway can be rented out for one-of-a-kind events (and even has a ballroom).

While Fort Worth is blooming with good coffee and local fare these days, Dallas is conveniently 30 minutes away, with its own universe of world-class museums, dining and attractions.

Warm By: Maybe March, but highs of 78 degrees in April.

Where to Stay: Hotel Drover, an Autograph Collection Hotel, opens in the Historic Stockyard District in late March.

If You’re Ready for Air Travel

Tulum, Mexico

If you’re ready to explore outside the homeland, take your search for warmth to the Mexican Riviera. Situated along the coast a couple hours south of Cancun, this tourist-friendly swatch of jungle can accommodate any kind of vacation. There’s the famed beach road, replete with high-end purveyors of hand-made clothing, chic mezcalerias with rope-twined lights and farm-to-table eats, and, of course—turquoise waters the temperature of a warm bath edged by miles of pillow-soft sand.

You can also stay in town for a more local vibe, where you can shop the street stalls for handmade wares, eat more than your fair share of cocinita pibil tacos…and still bike to the beach. Of course, there are also the Mayan ruins of Chichen Itza to visit—and you’ll have a blast doing your research on the most Insta-worthy underground cenotes for swimming (and posing).

Warm By: All the time—the coldest month is typically January, when it averages 75 degrees during the day.

New Stay: New in 2022 was 735-room Hilton Tulum Riviera Maya All-Inclusive Resort. It brings 50,000 sq. ft. of meeting space, Mayan ruins and sandy beach options.

Dubai, United Arab Emirates

If the Americas just won’t cut it this spring—or you’re planning to jet as soon as you get that second vaccination—this Middle Eastern city is a bastion of ingenuity, with a bevy of luxury hotels, beautiful beaches, and international cuisine and activities ranging from skydiving to ziplining through its concrete jungle. Its origins as a village plunked in the middle of the really hot desert with an absence of natural landmarks, historic ruins or verdant nature is what drove the city to before-unseen heights—literally, as Dubai boasts the world’s tallest building, the Burj Khalifa.

From your skyscraper quarters, you’ll marvel at the man-made Palm Jumeriah, islands floating above the sea in the shape of a palm frond. Venture out to Dubai Miracle Garden, the world’s largest natural flower garden, go for a desert safari tour followed by a traditional Arabian dinner, or get in on one of the many shows, festivals and events around the city.

Warm By: It’s the desert—anytime. The coldest month is January, where temperatures are still in the 70s.

From AI to inflation, what’s ahead for hospitality in the New Year

In 2024, Michael Dominguez, CEO of Associated Luxury Hotels International (ALHI), told the Smart Meetings community that the hospital industry was entering a new normal stage following the pandemic. AI was also a new shiny tool in our toolbox. Inflation and F&B were also crucial for planners.

For 2025, we asked Dominguez for his insight into what planners should know in the new year.

To watch the full webinar, click here.

The Forces Shaping Hospitality’s Future

The pandemic may have contributed to many hospitality industry employees’ hybrid or remote workstyles. But as the tides shift, so do industry trends.

“The move [back] to the office is picking up some steam,” said Dominguez. “When we meet, we collaborate, and there’s a different energy in collaboration and thought processes.”

While Dominguez doesn’t foresee all jobs returning to in-person settings, significant changes are on the horizon.

“[The] metrics are telling us specifically that anywhere from 80% to 85% of jobs in the U.S. will have some time in the office.”

Dominguez also highlighted the potential effects of the incoming administration on mergers and acquisitions. “There’s also an anticipation that merger and acquisition activity overall in the U.S. economy is going to pick up,” he said. “The important thing is that when companies merge and acquire, they meet. They always meet.”

The Big Comeback

The hospitality industry’s recovery continues to accelerate, with resorts and second-tier cities leading the way.

“Every other major recovery in our industry started with the major metro areas, which bled compression out to all other parts of our industry,” said Dominguez. “What you saw during this recovery was that resorts recovered first, followed by second-tier cities. I like to say [second-tier cities] are behaving like first-tier cities in terms of availability and pricing—they recovered much faster.”

Working More Efficiently With AI

In 2024, planners explored how AI could enhance their work, and 2025 is no different. From automating emails to summarizing meeting notes, AI tools are transforming the industry.

“Everybody should be exploring where AI could make them more effective, where it could automate tasks and where it will improve their business units,” said Dominguez.

However, he emphasized the importance of approaching AI adoption at one’s own pace. “[Planners] shouldn’t feel pressured to jump all in. Play with it, learn, ask questions, find out where people are using it and then figure out how they can be most effective.”

AV Costs on the Rise

When was the last time you had free, secure, high-speed Wi-Fi? You could find this at local cafes but hosting meetings there isn’t feasible for most planners.

“When you’re at Starbucks, they’re not anticipating 400 people breaking out of a meeting simultaneously, all jumping onto a VPN, some using video and some using other data,” Dominguez said. “The technology continues to improve, but that doesn’t mean it gets cheaper.”

Read More: Event Tech: Audiovisual Staffing

AV remains a costly line item for planners. Dominguez advised, asking the tough question: Do I need this?

“If I need all that, I’ll have to pay for it, which can get expensive,” he said. Planners might encourage attendees to use their iPads or laptops for smaller sessions to reduce costs.

The Future of Inflation

Inflation remains a challenge.

“Inflation overall is still sticky. It’s higher than what the Federal Reserve wanted,” said Dominguez. “The December report came out at 2.9%. It went up, not down. It’s not getting as expensive as quickly, but I think some planners have a challenge explaining that to stakeholders who are hearing that things are coming down.”

F&B Products in Demand

As of January 2025, food costs are up 18%, compared to 2019. Egg supplies remain a concern, though Dominguez noted it’s not entirely due to bird flu.

“Part of that egg disruption…had to do with the hurricane conditions in the Southeast, which disrupted the egg supply,” he explained. “The good thing about chickens is they repopulate quickly. So, this usually takes care of itself pretty fast.”

Due to global weather conditions, other F&B challenges include soaring cocoa, coffee and olive oil prices.

Despite these challenges, Dominguez ended on a positive note: “Those are the underlying conditions telling you food costs will stay elevated. The good news is it’s now elevated by maybe 3% annually. It’s not the double-digit increases we saw before.”

Incentive retreats are powerful. These New and Renovated properties offer ideal spaces for your next iteration.

Looking to wow your VIPs? Foster stronger connection among a close-working team? Kickstart the bonds behind a think tank? Incentive retreats might be one of the best ways to check off the box next to “success.”

Three new and renovated properties, on three continents, offer the type of exclusive, once-in-a-lifetime experience that is the number one step to crafting an incentive that makes strides towards your goals, and treats attendees to the trip of a lifetime along the way.

Discover Sense of Place in Africa

Shangri-La Le Touessrok, Mauritius beachfront suite living room for New and Renovated — Shangri-La Le Touessrok, Mauritius

Shangri-La Le Touessrok, Mauritius, on the East African island of Mauritius’ east coast, reopens its doors to reveal a chic yet playful atmosphere. The property spans over 84 acres of tropical gardens and nearly two and a half miles of beachfront across two unique islands, including the private island of Ilôt Mangénie, exclusively reserved for guests.

Throughout the property, guests will find light-filled, airy spaces that reflect the Mauritian landscape. The design features a sandy beige color palette, with subtle motifs of local flora and fauna alongside sculptural pieces and accessories inspired by traditional Mauritian weaving techniques. The 185 guest rooms and suites take it a step further with elegant rattan furnishings and black-and-white photography that captures the island’s cultural essence.

Dining experiences provide further opportunities for guests to gain a true destination experience. At TSK (Touessrok Soul Kitchen), which resembles the layout of a Mauritian home and kitchen, guests can enjoy live cooking stations, a refined dining room, a light-filled terrace and even a library. Another dining concept, Coco’s Beach House, guests can enjoy local flavors and fresh seafood alongside panoramic views of Hibiscus Beach and lagoon.

To fill the day, Shangri-La Le Touessrok offers an array of experiences for exploration and wellness. Guests can taste vintage wines at the resort’s Vinoteca wine cellar, take guided e-bike tours and gather for beach dinners under the stars, as just a few options. Chi, The Spa offers a range of wellness experiences, including Reiki sessions and Icoone treatments.

The property is also committed to environmental sustainability, and throughout the entire renovation incorporated sustainable practices, materials and initiatives to preserve and nurture the natural surroundings of the island.

Rejuvenate in the Caribbean

Master swim up suite living room at Zel Punta Cana for New and Renovated — Zel Punta Cana

Zel, Melià Hotels International’s lifestyle hotel brand in partnership with tennis star Rafael Nadal, opens its third location, Zel Punta Cana. Its opening marks the brand’s debut in the Americas.

The all-inclusive resort brings an innovative type of hospitality, combining the Mediterranean lifestyle with the beloved charm of the Caribbean. It stands only 30 minutes from Punta Cana International Airport and just steps from the white sands of Bavaro Beach. Onsite, guests will find an experience inspired by the welcoming homes and outdoorsy, spontaneous culture of the Mediterranean. The 190 nature-inspired rooms include suites, master suites, and swim-up suites with private gardens leading directly to the pool. The resort centers the philosophy of slow living and the love of the outdoors, and reflects these ideals through design elements such as colors, textures and shapes inspired by the natural world.

Guests onsite can enjoy bespoke amenities, including two swimming pools, six dining experiences, a beach club, a full-service spa and dedicated meeting spaces. The culinary concepts offer an international lineup, such as a Mediterranean-style buffet at Parda and a blend of Japanese minimalism with Mediterranean charm at Nokyo. With wellness as a pillar of its concept, Zel Punta Cana offers a range of experiences, from a sanctuary-like spa at AUA Spa, a state of the art fitness center. More immersive offerings include expert-curated weekend retreats as well as festivals and day parties to celebrate the opening and closing of seasons, holidays, and sometimes, just for fun.

Embark on Adventure in Europe

Six Senses Crans Montana deluxe terrace room living room for New and Renovated — Six Senses Crans Montana

Six Senses Crans-Montana offers an idyllic escape in the Swiss town of Crans, located two hours from Geneva. The town is known for its sunny slopes and hiking trails, as well as its prime views spanning the 4 Vallées range, from the Swiss Matterhorn to the French Mont Blanc massif. The resort itself stands in the midst of over 80 miles of south-facing ski-runs and year-round mountain adventures. The property has debuted brand new meeting and events venues to further elevate the meeting experience.

Les Cabanes is a series of four meeting rooms designed for flexible setups, whether the necessary setting is a ballroom, a boardroom, a banquet or something else. The rooms—Cabane Mont Blanc, Cabane Petit Mont Bonvin, Cabane Mont Bonvin and Cabane Bella Lui—all together span over 9,000 sq. ft. The spaces can be configured individually, each with a capacity of around 100 to 150 guests, or combined, for a capacity of up to 400 guests.

On the fourth floor, guests will find a 4,000-square-foot event space at Rooftop Le Refuge, featuring unobstructed views of the Rhone Valley. The Rooftop Sundeck offers expansive views of the alpine forest and another 4,000-square-foot event space. All meeting and event spaces include state-of-the-art A/C screens, PA systems, LCD panels and projectors, teleconferencing, video, digital touchscreens and more.

Six Senses Crans Montana offers further opportunities for planners; notably, outstanding catering options. The property’s culinary team brings creative expertise and extensive knowledge of seasonal, local ingredients, enabling them to curate a unique food and beverage menu perfectly aligned with the needs of meetings. The onsite events team is there to assist planners throughout the entire event process and help with planning and personal touches down to every detail.

The property offers 78 rooms and suites, plus two restaurants, a separate bar and lounge, an outdoor cinema, a heated rooftop pool and a range of winter and summer activities to enable guests to get a full, dynamic experience in the exciting destination. The Six Senses Spa offers five treatment rooms, a Biohack Recovery Lounge, an indoor pool, a fitness center and a yoga studio.

How does Las Vegas keep pushing the envelope? The third Preview Las Vegas, held Jan. 16 at Las Vegas Convention Center’s East Hall, took a stab at uncovering the city’s past, present and future.

The event included an update on the economic status of Las Vegas, a discussion about WrestleMania 41 at Allegiant Stadium and a talk about what makes Sphere such an appealing attraction to visitors.

Las Vegas Is on the Up and Up

Graphic displaying words "Inflection Points" on stage

Since Preview’s beginnings in 2022, Jeremy Aguero, principal analyst at Applied Analysis, has been there to provide an overview of Nevada’s economic state. Now in the third year, he (and the state) did not disappoint. In his presentation, “Inflection Points,” Aguero started by taking the audience back to Las Vegas’ humble beginnings.

“It strikes me as remarkable that if we go back to 1905 when 1,500 people showed up in downtown Las Vegas to buy 1,200 acres that would ultimately become Las Vegas, I wonder if any one of them would ever imagine that it would become what it is today,” he said. “I imagine when those very first casinos were built on what was nothing more than a dirt road next to a dude range, that they would imagine we would turn those into the most phenomenal hotel casinos on planet Earth.”

He went on to name several other developments that Las Vegas has been home to since the early 20th century: the creation of Fremont Street, AKA Glitter Gulch, made possible by vast amounts of electricity provided by Boulder Dam; the first flight to Las Vegas in 1926; and Union Pacific Railroad making Las Vegas a stop between Los Angeles and Salt Lake City.

Today, Las Vegas is seeing the development of yet more projects that will only add to its appeal, such as Brightline’s Southern California-Las Vegas connection in 2028, and Warner Bros. and Sony’s move to Las Vegas as the next movie-making hub.

“I wonder if those early sporting events in the old convention center and other places outside ever could have imagined us hosting the biggest event in the world from a sporting perspective or being home to a world championship sports team. I doubt it. I doubt it,” he said.

Economic Production

graphic showing world highlighted green

“The United States is producing more today than it has at any point in United States history,” he said. “Oh, and by the way, it’s not just us. This is the entire world. Everywhere in the entire world is expected to see growth.” The one exception here is Equatorial Guinea on the west coast of Africa.

Despite this high production (mostly) across the board, consumer confidence is lower than in previous years. “It’s not at the high levels we’ve seen during similar periods of growth,” Aguero said. “What we see from consumer spending is that it’s also at the highest level we’ve ever seen, and that makes us a little bit nervous because we’re also building some of that on borrowing [money] and that can be a little illusory.”

The Prices are Too Damn High

Aguero put up a chart showing the prices of consumer products like electricity, airline fares, food, vehicles, childcare and more, highlighting that the price of everything has gone up. “We know that consumers are being stretched,” he said. “This is squeezing consumers, and is something we ought to keep a close eye on, because those consumers that are spending more, those consumers that are taking out more debt, are also saving about the lowest level we have ever seen them save in modern history. The combination of these things is a little tricky.”

Naturally, this increase in F&B and airline fares reaches into meetings and events as well, creating a strain on meeting professionals as they try to negotiate their way around higher prices in most sectors.

In “Helpful Budget Tips for Event Planners in a Post-Covid World,” Heather Pilcher, CEO and executive producer of Blue Spark Event Design, talked about her struggles with purchasing F&B for events. “The prices are so high for the individual menu items that the value of what you’re getting doesn’t equate, a lot of times,” she said. “I’m getting so much less food, even though I’m meeting the food and beverage minimum, because the prices of meals are so high, so that is really a struggle.”

WrestleMania 41 and Building a Sports Economy

LVCVA CEO Steve Hill and WWE President Steve Khan — LVCVA CEO Steve Hill (left) and WWE President Steve Khan (right)

Las Vegas Convention and Visitors Authority CEO Steve Hill sat down with WWE President Nick Khan to talk about the wrestling and entertainment company’s 41st WrestleMania being brought to the city at Allegiant Stadium April 19-20.

A year and half ago, WWE partnered with Zuffa, operating company of mixed martial arts organization UFC, to create TKO Group Holdings. “When you see the success of the [NHL] Golden Knights, when you see the success of the [NFL] Raiders, when you saw Allegiant Stadium being built, when you saw T-Mobile Arena being built, to me, that all started with UFC,” Khan said. “There were obviously Vegas guys, Dana White, the Fertittas [Zuffa founders]. They believed in the city. They believed the city could be international players. And they went out and they did it.”

“At WWE, we always consider ourselves as the underdog,” Khan told Hill at the beginning of their discussion. “We’re just at the starting line. We’re just at the beginning of where we want to go. We want to be one of the biggest properties in the United States and all around the world.”

Hill asked about community outreach leading up to and during the weekend of WrestleMania, to which Khan answered that there will be plenty. “WWE is top shelf in what we do the week of WrestleMania. It’ll be a week-long event. Remove the two nights of WrestleMania, remove Friday Night SmackDown at T-Mobile Arena, remove the Monday night, at T-Mobile as well, the entire week will be activated in the community,” he said. “Our wrestlers, known as the superstars, are all hands-on with this. We want to give back. We want to leave any city we go to better than we found it.”

Starting on April 17 at Las Vegas Convention Center, Fanatic Events (the same company that partnered with Proto Hologram at New York City’s Jacob Javits Convention Center) will partner with WWE to bring WWE World to the convention center for a five-day interactive experience, which will feature autograph sessions and meet-and-greets with WWE stars. When they launched it for the first time at WrestleMania 40 in Philadelphia, Khan said, over 40,000 people attended.

Bill Walshe Talks Sphere

Fresh off an innovative keynote from Delta Air Lines at this year’s CES tech event at Las Vegas Convention Center, Bill Walshe, executive vice president of Sphere Entertainment Group, spoke about Sphere’s placement in Las Vegas as a premier entertainment venue. “I think brands using Sphere to help promote their corporate message is going to be something that we will see happen more and more frequently,” he said.

“For some, Sphere is the greatest live music venue in the world,” Walshe said. “For other people, it’s about the epic, cinematic experiences that take place, marquee events that happen both on the outside and within Sphere, and also corporate days.”

With Sphere’s 4D technology—haptic seats that let audiences feel the on-screen action and smells that move throughout the venue to match what’s being discussed during a show or presentation—it allowed Delta to create a memorable experience beyond anything any other airline has done. “[Delta] wanted to celebrate their heritage, but do so in a forward-looking way, where they were talking about the utilization of technology, of AI, of planning and plotting the path to Delta’s future, in order to set expectations that they will become an airline unlike any that has been seen before. What better way to do it than in a venue unlike anything that has been seen before?”

In the world of corporate events, ‘inclusivity’ is a word we often hear but how inclusive are we when it comes to the drink menu?

The rise of alcohol-free drinks shows no sign of slowing. Once a small market, it’s now hit the mainstream. Big names like Peroni, Guinness and Heineken are investing heavily in their 0% options and seeing a huge jump in sales.

Globally, the non-alcoholic drinks market is growing 7% each year. By 2027, it’s expected to make up almost 4% of the overall alcohol market, according to drinks market analysts, IWSR.

My Generation

This shift towards non-alcoholic alternatives is especially noticeable in the younger generation. A 2024 report by the social regulator for the U.K. drinks industry, Portman Group, found almost 40% of 18-25-year-olds identify as non-drinkers. A significant increase from 27% in 2023. By contrast, only 24% of over-55s say they don’t drink alcohol.

There are many reasons why someone might choose no or low alcohol options. From personal preferences, religious or health reasons, to the designated drivers or ‘sober curious’ trying out Dry-January as a new year resolution.

With such diverse reasons, it’s important to ask yourself, are we thinking about everyone in the room? And how can we ensure our events are inclusive and welcoming for all attendees?

Why it Matters

Safety First

Keeping guests safe is a top priority. Promoting responsible drinking reduces risks and helps ensure attendees can get home safely, especially if they’re traveling alone.

Engaged Audience

From incentives to business meetings, training workshops or annual company gatherings, an engaged audience is a key goal of any event. Responsible drinking ensures attendees avoid overindulgence, are well rested and ready for the next day.

More Options, More Appeal

When presented with a variety of non-alcoholic beverages (NABs), people are less likely to choose alcoholic drinks due to limited alternatives or habit. A good approach is to ensure 30% of drinks on the menu are non-alcoholic. Remember, incorporating NABs isn’t only for non-drinkers, but promotes healthier alternatives for everyone.

Mix it Up: Ways to make NABs Accessible and Fun

Event Experience

Use non-alcoholic drinks to create a memorable experience. Consider mocktail walls, mixologists or themed servers offering creative NAB options.

Options! Options!

Providing soda and water is no longer enough. The world of NABs includes mocktails, non-alcoholic spirits and wines, craft soda and infused waters. And don’t forget about hot drinks. Offer guests a choice with gourmet coffee, tea, chai and hot chocolate.

Make it a Highlight

Promote your non-alcoholic offerings with clear signage, specialty menus or a dedicated bar. Start or end the event with a signature alcohol-free drink to make it a memorable ritual.

The Impact

Inclusivity doesn’t mean catering to 10% of your audience. It’s about creating options everyone can enjoy. A diverse drinks menu shows your commitment to welcoming all attendees, making them feel acknowledged and valued.

So, when planning your next event, remember that inclusivity includes the drinks menu—a sobering thought!

Want to learn more about creating an inclusive event? Contact us at [email protected].

—

Shweta Sharma, senior experience designer at BCD M&E’s The Collective, is a visual artist, and designer, with over a decade of experience partnering with clients and internal agency teams.

Shweta brings a strong background in thought leadership, problem-solving and a passion for art and design.

If there is one thing I’ve learned over lo these many years of booking and representing speakers, it’s that someone always needs something.

Always.

I’ve also learned a lot about healthy boundaries (and how I suck at setting them). Pile on motherhood, and you have yourself a tsunami of overwhelm waiting to happen.

Last year, my particular gift for boundary-less living caught up with me, and I found myself booking two nights in early January at an East Texas tiny house. Or, as my husband likes to call it, the “fish bowl in a cow pasture”—a nod to its lack of window coverings, for reasons beyond me.

five polaroid images Armed with a record player, a yoga mat, crafting supplies, and one of my dogs, I tossed my phone in the glove box and headed out on my first annual off-grid weekend. No TV, no Wi-Fi, no people—especially no people who need things.

That is, except me. I realized quickly I needed to not be needed—even if it was just for 36 hours.

My brain needed to decompress. My central nervous system needed to calm the heck down. My soul needed to hear a still, small voice that whispered, “Peace, be still.”

For two nights and one full day, I listened to records (mostly 70s and classical), grazed a veggie tray and charcuterie, stretched and wrote one page of a book that I quickly realized would never be more than an article. Oh, and of course, I walked the dog. I perched on a rock to listen to cows moo and the wind rustle the leaves. It was lovely and happened to be my favorite part of it all, and I would guess my dog’s too. He’s never had so many walks.

The most surprising part was that I didn’t think about work—not once. I can’t recall another time in my adult life when my mind was so completely free of one category of thought. It was clearly something my mind needed—and took while it had the chance.

I came back to all the people with all the needs, having had some of my basic ones met. I was greeted home by a note on my desk from my daughter—who obviously missed the off-grid phone-in-the-glove-box memo—that read, “I love you (& I hope you aren’t dead).” Sweet—in its own way.

If you’re reading this, we probably share space in the event industry—a wild ride defined by its 2023 ranking in the top three most stressful careers (up there with military personnel and firefighters). It’s an industry where deadlines rule, adrenaline fuels, and burnout lurks behind every onstage flag and fern (PCMA).

Despite the chaos—or maybe because of it—events have become a global juggernaut with mind-boggling growth, rebounding from the pandemic to project a $1.5 trillion (yes, with a T) valuation by 2028 (TrueList). That’s a lot of tape guns, name tags, and sleepless nights.

Unsurprisingly, the stress has taken a toll. 76% of professionals in fast-paced industries like ours report burnout (Stress.org). Still, here we are, 28 years into my journey, walking the high wire of tight timelines, meeting impossible client requests, and summoning magic to bring ideas to life.

And yet, I keep coming back. For me, it’s year 28 of saying “yes” to the chaos.

Fair enough. But don’t forget that bit about burnout. Thrive or not, your brain needs a break. In fact, your whole self does. A good dose of burnout awaits those who ignore the warning lights on the dashboard. (And don’t tell me you don’t see them flashing.)

Listen Here: What One Thing? Curing the Busy Brain with Dr. Romie Mushtaq

Determined to not be a stress stat, this year I got a jump on the overwhelm tsunami and planned ahead, finding a different tiny house—this time with window coverings in a horse pasture. Two days, a different dog, and a completed vision board later, my brain, nervous system, and soul all felt the refresh. Much to my daughter’s relief, I survived yet again.

And the people with all the needs? They survived, and so did I—refreshed, recalibrated and ready to take on year 28.

—

Christa Haberstock is the founder of See Agency, a leader in speaker management with nearly three decades of expertise.

Author of the best seller, “Become a Bookable Speaker,” she occasionally hides in East Texas pastures to avoid people who need things.