ASAE: On a Mission

Associations deliver targeted support for members

One of the first associations ever formed predated the founding of the United States. The Continental Association was created on October 20, 1774, to enforce a trade boycott against Great Britain. Like many associations that followed, it represented and advocated for its members, giving each person a larger voice than they would have had on their own. By the time The American Institute Fair opened its doors to all manner of machines and inventions in 1829, the association as a vehicle for spreading new ideas was a key feature.

As ASAE, the Center for Association Leadership, prepares to gather thousands in Indianapolis for three days of learning, growing and inspiration Aug. 15-18, we asked ASAE President and CEO Michelle Mason, FASAE, CAE, to share some of the advances that will be on display at Indiana Convention Center during 2026 ASAE Annual Meeting & Expo.

Human Intelligence on Display

With speakers such as Harvard Business School’s Novartis Professor of Leadership and Management Amy Edmondson, Emmy Award-winning mentalist and New York Times bestselling author Oz Pearlman and CNN host and Emmy Award-winning producer Van Jones gracing the main stage, the through line is a focus on the human side of leadership and how trust, adaptability, resilience and authentic connection enable organizations to thrive in a rapidly changing world, according to Mason.

“Our theme, Driven by Purpose, reflects the idea that associations are uniquely positioned to bring people together around a mission larger than themselves. We were intentional about curating speakers who approach that challenge from different perspectives.”

Edmondson will explore the importance of creating cultures where people can learn, innovate and take smart risks. Jones brings a powerful perspective on leadership, collaboration and finding common ground in complex times. Pearlman’s extraordinary work as a mentalist reminds us of the value of observation, communication, and understanding people—skills that are essential for every leader.

That same thread carries through the rest of the speakers. Justin Patton will challenge attendees to think about how trust becomes a practical leadership strategy. Sheri Jacobs will share insights on helping associations anticipate change and position themselves for growth. Anthony McClean will focus on the importance of mental well-being and creating environments where individuals and teams can perform at their best.

In total, more than 100 sessions will share practical knowledge on everything from planning accessible events and mental fitness to AI strategy and legal questions.

“What I hope participants take away is a renewed sense that purpose and performance go hand in hand,” said Mason. “I want them to leave Indianapolis with practical ideas they can immediately apply, but also with a broader perspective on the vital role associations play in strengthening industries, professions and communities.”

Like many 2026 events, some of the most powerful moments may happen away from the general session.

“The best ASAE Annual Meetings don’t just deliver information, they create momentum,” said Mason. The agenda is designed to set attendees up to leave feeling energized by new ideas, strengthened by new connections and inspired to lead their organizations with even greater clarity, courage and purpose.

Full Speed Ahead

“One of the biggest challenges association leaders face today is the pace of change,” she said. “Whether it’s artificial intelligence, shifting workforce expectations, evolving business models or a rapidly changing policy landscape, it’s easy to spend all of your time responding to the issue of the day. The organizations that will thrive are the ones that create the space to look around the corner and prepare for what’s next.”

Association leaders have an opportunity to be more proactive about reimagining member value in 2026. Mason put it bluntly: “Members have more choices than ever about where they invest their time and resources. They expect personalized experiences, actionable insights and opportunities to build meaningful connections. That requires us to continually ask not just, ‘What have we always done well?’ but, ‘What will our members need from us three or five years from now?’”

Leadership and Workforce Development

Associations have always played a unique role in preparing people for the future of their professions and industries. As workforce challenges continue to evolve, Mason believes there is an opportunity to lead the conversation, help close skills gaps and create pathways for the next generation of leaders.

“There is a tremendous opportunity to be proactive about building trust. In an increasingly complex and often polarized environment, associations are among the few institutions that can convene people around shared interests and common goals. That ability to foster dialogue, share credible knowledge and create communities of belonging is one of our greatest strengths,” she said.

Mason was clear about the value-statement a gathering like ASAE Annual delivers. “Purpose doesn’t eliminate uncertainty, but it gives leaders the confidence to move from reacting to shaping the future. I hope everyone who comes to Indianapolis leaves feeling empowered to do exactly that.”