In order to create a truly successful event, conference or meetup you must understand your event attendees. When a company builds a product, the first thing they think about is the potential customer. An auto manufacturer spends millions on focus groups before they ever design a car, and a paper towel brand will interview consumers before creating a new super-absorbant roll. In the same vein, there’s a lot of information that can help meeting planners ensure attendees get the most out of their events.

Infographic Courtesy of Bizzabo