Twitter Grows Vine; Interweb Gets More Tangled

Technology News

Vine logo

Thought 140 characters is too short for a message? How about 6 seconds for a video. Twitter has taken its idea of shortened communications and applied it to its new service: Vine. Vine, which was purchased by Twitter, allows users to post 6-second videos that run on a loop, rather than having to be played like YouTube. Similar to animated GIFs (pronounced jiff, like what choosy moms choose), Vine could give hotels and CVBs a new avenue for promoting their meeting spaces.

Downloaded as an app to one’s smartphone, Vine allows for some creative uses of video, best in situations where images just don’t cut it. Take, for example, the Golden Gate Bridge. It’s one thing to post a photo of it; it’s a more engaging visual experience to post a short video of someone biking across it. Or perhaps Visit Newport Beach wants to show off an epic surfing session off its city’s coast. A string of photos can’t capture the crash of the ocean, but a short video might. The service is only limited by what one can cram into six seconds.

There are the doubters who would ask “What can’t these videos just go on YouTube?” That skepticism makes some sense, as there will be some need for a longer format, but the idea is to use the Vine service to place a video where an image should go, so that viewers don’t need to upload or jump to a special website just to view what a company wants to show them.

Vine will be a separate service to Twitter, but users can post their videos to both it and Facebook, making it easier to spread the message.

—Kevin King

  • salesforce-dreamforce

    San Francisco Complements Mega-Event Dreamforce

    Photo Courtesy of Jakub Mosur Photography The mega-event season is off and running in San Francisco, with Saleforce’s 13th annual Dreamforce drawing an estimated 150,000 attendees from 78 countries this week to the biggest tech event in the…


    Facebook Finally Delivering Dislike Button

    Mark Zuckerberg is giving Facebook users what they’ve wanted since the social media service went mainstream in the mid-2000s: the “dislike” button. The CEO and co-founder of Facebook announced yesterday that his team is working on the…


    Social Media Habits Show Generational Trends

    There’s no denying that social media has redefined the way people connect with each other and the world around them. According to a report by Pew Research Center (PRC), the e-social landscape is shifting among major outlets…

    smartphone usage

    Smartphone Usage Shows Generation Gaps—and Bridges

    Millennials. Gen-Xers. Boomers. All of them use cell phones—92 percent of American adults, in fact, according to a recent survey conducted by Pew Research Center, and 90 percent of the 3,217 people surveyed said they frequently have…

    Meetings Mean Business and Lanyon

    Meetings Mean Business and Lanyon Team Up

    Meetings Mean Business and Lanyon are teaming up to help companies leverage software to save money and time, as well as demonstrate growth from their meetings, events and travel programs. Lanyon, the makers of a leading cloud-based…

  • workplace-inequality

    Workplace Inequality Still Exists

    Workplace inequality still exists, as working women still lag behind men in pay and promotional opportunities according to Gallup’s Work and Education survey conducted Aug. 5-9, 2015. Surprisingly little has changed since Gallup conducted a similar poll…


    Live Updates: Weathering the Storm with #VisitRaleigh

    As a business travel writer, I get to experience a lot of pretty cool things, but I must say that being hosted by #VisitRaleigh North Carolina this week during the Wide Open Bluegrass Festival is notable (pun…

    Platinum Choice Awards -Voting is Now Closed

    Platinum Choice Awards -Voting is Now Closed

    Winners will be announced in our Smart Meetings December Issue. We want to thank everyone that voted and we look forward to honoring top hotels and properties that exceed industry standards, and go above and beyond to…


    7 Tips for Managing Interns

    Many firms welcome interns to the work place, but in a blog posting on Larry Mogelonsky points out that they are more than just temporary recruits brought in to handle menial tasks. The Toronto-based marketing expert offers the…


    Air Travel Complaints on the Rise in 2015

    Delays, missed connections, lost or damaged luggage, boarding bottlenecks… The list of things airline passengers grumble about could go on for days—especially since air travelers lodged more complaints in the first half of 2015, according to a…