Twitter Grows Vine; Interweb Gets More Tangled

Technology News

Vine logo

Thought 140 characters is too short for a message? How about 6 seconds for a video. Twitter has taken its idea of shortened communications and applied it to its new service: Vine. Vine, which was purchased by Twitter, allows users to post 6-second videos that run on a loop, rather than having to be played like YouTube. Similar to animated GIFs (pronounced jiff, like what choosy moms choose), Vine could give hotels and CVBs a new avenue for promoting their meeting spaces.

Downloaded as an app to one’s smartphone, Vine allows for some creative uses of video, best in situations where images just don’t cut it. Take, for example, the Golden Gate Bridge. It’s one thing to post a photo of it; it’s a more engaging visual experience to post a short video of someone biking across it. Or perhaps Visit Newport Beach wants to show off an epic surfing session off its city’s coast. A string of photos can’t capture the crash of the ocean, but a short video might. The service is only limited by what one can cram into six seconds.

There are the doubters who would ask “What can’t these videos just go on YouTube?” That skepticism makes some sense, as there will be some need for a longer format, but the idea is to use the Vine service to place a video where an image should go, so that viewers don’t need to upload or jump to a special website just to view what a company wants to show them.

Vine will be a separate service to Twitter, but users can post their videos to both it and Facebook, making it easier to spread the message.

—Kevin King

  • RELATED POSTS
  • EDITORS PICKS
  • pod hotel room of the future

    Hotel Room of the Future May Be a Flying Pod

    HOK, a global design, architecture and engineering firm, envisions the hotel room of the future as a flying pod powered by drone technology that can disconnect from a stationary hub in order to allow guests to explore the…

    mobile-travel-booking-3

    Infographic: A Look Inside Mobile Travel Booking

    Hotels.com polled 9,200 people from 31 countries for its annual Mobile Travel Tracker report about specific travel habits, including when, where and how trips are booked. The results reinforced what we already know: Mobile phones have trumped…

    event-tech

    Google’s Instant Apps is a Game-Changer for Events

    Every meeting planner knows that one of the biggest challenges with event apps is getting attendees to download them. Some users are reluctant to download an app that they’ll only use for a few days and others…

    etouches-acquires-zentila

    Etouches Acquires Hospitality Booking Company Zentila

    Cloud event management software company Etouches announced today their acquisition of enterprise software company Zentila, which provides venue sourcing and booking for corporate and third-party meeting and event planners. The acquisition will significantly expand etouches’ mission of…

    gaylord-opryland

    Tis the Season for Meeting Industry Trade Shows

    Memorial Weekend is upon us, which means the major meeting industry trade shows are just around the corner. IBTM America will convene in one of the hottest meeting cities on the planet June 15−17, when Gaylord Opryland Resort &…

  • borgata-front-lobby

    Meetings at Borgata Hotel Casino & Spa

    When you need a place with a proven track record for brilliant meetings, the smart choice is Borgata Hotel Casino & Spa and The Water Club. Escape, play and engage in an atmosphere where inspiration comes naturally.…

    salamander-resort-and-spa

    There's a Reason It's Called the Great Outdoors

    Here at Salamander, group meetings aren’t just about gathering your team together to discuss pie charts and last year’s sales numbers. They’re an amazing opportunity for your team to explore, discover, find adventure and be inspired. And…

    New Meeting Properties

    18 New Meeting Properties Christened in 2015

    There are more options than ever to host meetings and events at trendy, new properties around the world. Here's a look at 18 new meeting properties that were christened during 2015. Feel free to tell them Smart Meetings sent you.…

    2015 Travel News Stories

    6 Compelling 2015 Travel News Stories

    Marriott’s acquisition of Starwood topped major hotel news during the past year, but several other major developments also had a significant impact on the travel industry. Here’s a rundown of six 2015 travel news stories, all of…

    Meetings More Eco-Friendly

    Strides in Sustainability that Made Meetings More Eco-Friendly

      From LEED certified convention centers, to airplanes with fewer emissions, meetings infrastructure made great strides in sustainability. More meeting venues are actively striving towards a lowered carbon footprint, and planners, too, are discovering ways to make…