Incentive Travel Is a Growing Trend

As any business owner or senior HR executive will attest, finding ways to effectively motivate your staff is an ongoing challenge. While it may seem like a relatively simple solution to throw money at the problem, studies and reports reveal that incentive travel is an effective motivator thanks to the intangible spirit of adventure.

With the upturn in the economy, more employers can afford incentive travel programs for employees, making incentive travel a potentially bigger motivator than it’s ever been.


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Recent data from the Incentive Research Foundation appears to bear this out. For example:

At least 46 percent of U.S. businesses use incentive travel.

Organizations that provide non-cash rewards have revenue increases three times higher than average.

Companies with the highest customer retention and sales growth offer group travel to reward year-end sales goals.

Well-designed and well-executed incentive travel programs can increase sales productivity by 18 percent and produce an ROI of up to 112 percent.

Among other conclusions about the popularity of incentive travel, the top destination for incentive travel programs is the Caribbean. In fact, “all-inclusive” incentive travel packages to exotic locations are among the most popular incentive programs available right now.

But did you know these all-inclusive travel packages actually got their start over 20 years ago?

To find out more about the origins and the opportunities behind all-inclusive resort packages and to get ideas on how you can leverage these packages for your own incentive travel reward programs, please join John Iannini, vice president of meetings and events for Meliá Hotels International,  in our “All-Inclusive” webcast on Tuesday, June 23.

Meliá has 351 hotels in 35 countries on four continents. It’s the 16th largest hotel chain in the world. Among Meliá’s all-inclusive properties are its Paradisus brand properties in Cancun and Playa del Carmen, Mexico, Punta Cana, The Dominican Republic, and Guanacaste, Costa Rica.

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