Paris Hilton Launches Luxury Hotel Line

By unveiling her own luxury hotel line, entrepreneur Paris Hilton is following in the footsteps of her great-grandfather Conrad Hilton, who founded the hotel chain in the 1920s. The first  of Paris Hilton’s properties to open will be located in Dubai, New York and Las Vegas; three cities where she spends a lot of time.

When she was younger, Paris Hilton was primarily known as a socialite who starred in a series of reality television shows—the most famous being “The Simple Life,” which aired from 2003 to 2007. The party girl, who was arrested numerous times, seems to have settled down.

Today, the 35-year-old is a successful businesswoman with a chain of eponymous boutique stores, mostly in Asia and the Middle East, that hawk her perfumes, handbags, watches and footwear. Her fragrance empire alone reportedly has sales that have topped $1.5 billion.

Not Her First Foray in the Hospitality Business

Hilton literally grew up in hotels, and this is not her first foray into the hospitality business. As Jim Dobson reports for Forbes, in 2010 she helped design the Paris Beach Club for Century Properties’ Azure Urban Resort Residence in the Philippines. The luxury apartment complex features nine buildings named after beach destinations she enjoys, such as Rio, Santorini, St. Tropez and Maui.

A second Paris Beach Club recently broke ground at the Azure Urban Resort Residences in Parañaque, north of Manila. It will contain themed towers named after other beaches and seaside resorts that the heiress favors, including Monaco, Bali, Kauai, St. Barths and Barbados. The project will feature the largest man-made beach in the Philippines.

“Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life, are the qualities that we would like to incorporate into our vacation-inspired residential property” John Victor Antonio, Century Properties CEO and project head of Azure, told Dobson.

The New Hotel Line

Hilton’s newest hotel endeavor in Dubai, New York and Las Vegas will carry on the modern yet casual beach theme she has popularized in the Philippines. Although at this point few details about the project have been released, her branded hotels will be a separate entity from the family’s Hilton hotels.

Paris’ younger sister Nicky Hilton Rothschild, a fashion designer, socialite and model, tried to lend her name to a line of branded hotels separate from the family’s properties in 2006, however the Nicky O hotel projects in Miami and Chicago never materialized.

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