For the fifth consecutive year, Courtyard Marriott will serve as the official hotel of the NFL. Last season they had a full lineup of football-related activities, guest packages and contests that proved to be a win-win for customers and the company alike. Promotions included tailgating parties, appearances by football legends, interactive fan photo experiences and exciting giveaways.
A series of sometimes humorous, sometimes touching videos made by Courtyard Camera debuted on YouTube. In a particularly engaging vignette, one lucky football fan checking into a Courtyard in Scottsdale, Arizona, got the surprise of his life when NFL personality Rich Eisen appeared, microphone in hand, and gave him two free tickets to Super Bowl XLIX in Glendale, Arizona. In another video, NFL superstars Eric Decker and Demaryius Thomas went undercover as Courtyard employees and presented fans with hard-to-score tickets.
Customers Also Scored With This Promotion
Recognizing the important of teamwork, Courtyard touched down with some other well-received promotions. The global brand celebrated the milestone of opening its 1,000th hotel, Courtyard Walla Walla in the state of Washington, by giving all Marriott Rewards guests who checked into any Courtyard worldwide that day 1,000 free points. The company gave away an estimated 50 million points.
The brand has been in existence for more than three decades. Within this past year it welcomed Courtyard Recife Boa Viagem in Brazil, its first property in the country, as well as Courtyard Abu Dhabi, its first property in U.A.E. Courtyard expects to have a presence in 40 countries, and in all 50 U.S. states, by the end of summer 2015.
Off the Field Activities
Courtyard is actively engaged in getting young people into the game. Earlier this year, the company partnered with the National Academy Foundation (NAF) to launch a program to involve 10,000 students and provide 30,000 volunteer hours over three years. The Success for Youth program is part of the organization’s commitment to the Clinton Global Initiative. The program is currently at NAF academies in Washington, D.C., Charlotte, N.C. and Seattle, Washington, but has the potential to expand to over 500 NAF academies and nearly 900 Courtyard properties in the future. Participating NAF students receive worksite tours, job shadowing, hands-on experience and mentorship opportunities in the hospitality industry.