Amway Grand Plaza Hotel in Grand Rapids, Mich. announced that it will join Hilton’s Curio Collection of 12 other properties. In 2016, the hotel will no longer accept reservations through Preferred Hotels. It will continue to be managed by AHC+Hospitality, which also operates Downtown Courtyard in Grand Rapids and Peter Island Resort & Spa in the British Virgin Islands.
In a statement, Rick Winn, president of AHC+Hospitality, said, “Becoming a member of this distinctive collection of hotels allows us to connect with a larger network of travelers and share the hotel’s influence on Grand Rapid’s vibrant downtown.”
By joining the Hilton Worldwide reservation portfolio, the hotel will benefit from the Hilton HHonors loyalty program that lets members earn points and miles with no “blackout” dates on reward stays.
The move is part of an overall rebranding effort of the century-old hotel. Last year, Amway Grand Plaza completed a $14 million renovation of its 29-story glass tower. Rooms were refreshed to reflect a modern aesthetic and provide better access to electrical outlets. The hotel has 682 guest rooms and 47,000 sq. ft. of meeting space, including four ballrooms and 42 meeting rooms. Last month the hotel’s restaurant, Cygnus 27, announced it would feature a new Latin-inspired menu. Two more onsite restaurants are also being rebranded as Wolfgang Puck franchises.
Amway Grand Plaza Hotel is the second property in the area to come under Hilton. Less than a block away, the historic Waters Building is being converted to a Hilton Homewood Suites Hotel with 107 guest rooms.