W Tel Aviv rendering

As Marriott International enters a new hospitality landscape upon the closing of its merger with Starwood, the largest hotel company in the world announced this week that it will debut 30 new properties under eight different luxury brands in 2017. The new hotels are part of a pipeline of 180 properties in development, representing 20 new countries for Marriott, including Iceland, Nepal and Cuba.

“Spanning the world from the most iconic hot spots to the ultimate undiscovered gems, the unmatched breadth and depth of our luxury portfolio uniquely positions us to cater to the increased demand of the rapidly-expanding cadre of affluent travelers,” said Tina Edmundson, global brand officer for Marriott International. “With luxury travel up nearly 50 percent over the past five years, we see a long runway for growth at the high-end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”

Starwood Hotels & Resorts expands Marriott’s luxury brand portfolio with iconic hotel brands such as St. Regis, The Luxury Collection and W Hotels located in 61 countries.  The Ritz-Carlton, which has 92 hotels around the world, will open four new hotels next year, including The Ritz-Carlton, Langkawi in Malaysia and The Ritz-Carlton, Astana in Kazakhstan. St. Regis will add to its portfolio of 38 hotels with 21 new properties in the pipeline.  The brand unveiled St. Regis Maldives Vommuli Resort in November and is slated to make debuts in five destinations in 2017, including Shanghai, Changsha and Cairo.

W Hotels continues to expand with the recent opening of W Punta de Mita in Nayarit, Mexico, and W Las Vegas last month, marking 50 hotels under the brand. W Goa in India is set to debut Dec. 12. The brand has 33 hotels in the pipeline with six anticipated openings in places such as Tel Aviv, Panama City and Shanghai.

The Edition brand, designed for a new generation of destination-centric travelers, has locations in London, New York and Miami Beach. It most recently premiered The Sanya Edition on Hainan Island in Southern China, the brand’s first hotel in Asia. It will open additional properties in Bangkok and Barcelona by the end of 2017.

An ensemble of 102 hotels in more than 30 countries around the world, The Luxury Collection includes unique properties in former palaces in Venice and Vienna to contemporary masterpieces such as the Frank Gehry-designed Marques de Riscal in Spain’s Rioja wine region. The brand will continue to expand its footprint next year with the opening of Hotel Inglaterra in Havana, Cuba, after a complete renovation. Nine other destinations for The Luxury Collection include Singapore, Panama City and Napa Valley, California.

Today, JW Marriott offers 79 hotels and resorts in 27 countries, including the recent openings of JW Marriott Venice and JW Marriott Los Cabos. In 2017, the brand will debut in Vietnam with the opening of JW Marriott Phu Quoc Emerald Bay Resort & Spa. Additionally, JW Marriott will open JW Marriott Parq Vancouver by the end of next year.