Hotel Booking Site Targets Niche Travelers

Passionists are on the way and Red Roof is ready for them. Passionists—comic book conventioneers, gamers and cosplayers—are a new subset of road-tripping travelers looking to experience their passions first-hand at events across the country. While some are enjoying their favorite hobbies on vacations, others are making careers out of them.

Budget Heroes for Passionists

Red Roof says these passionate travelers are looking for budget-friendly accommodations as they chase their favorite activities. And while they are budget-conscious, their desire to travel and tap into passion-driven activities isn’t going away. On the contrary, their activities will continue to increase, the company reports.

Red Roof, known for responding quickly to consumer desires, is rewarding these travelers for their love of events, competitions and convention while enticing them with special incentives and discounts, such as a 15 percent discount at locations across the country. Passionate travelers can grab their discounts while using Red Roof’s “Along the Route” feature to instantly find a property as they move from event to event.

“Whether it’s the passion of dressing up in cosplay at comic conventions or the thrill of being the first to build up to 21 points in a cornhole competition, passionate pursuits are driving a segment of travel that Red Roof is addressing with targeted events and promotions,” said Marina MacDonald, chief marketing officer for Red Roof. “Gamers and comic book fans, in particular, are loyal, devout Passionists and Red Roof knows that affordable lodging is key as they travel across country to attend some of their favorite happenings.”

Sweeping the Geek Community

Starting in March and ending in October at New York Comic Con in New York City, Red Roof, in partnership with ReedPop, a global producer of pop culture events, will participate at several gaming and comic book conventions to kick off “Red Roof’s Road to New York Comic-Con Sweepstakes.” The company will join passionate conventioneers at Chicago Comic and Entertainment Expo in Chicago and PAX West in Seattle.

As part of the sweepstakes, fans can enter to win the ultimate VIP fan experience. The grand prize includes roundtrip airfare, a VIP pass to New York Comic Con, a meet-and-greet celebrity experience, spending money and a stay at Red Roof’s newest Red Collection property, Lord & Moris Times Square Hotel in New York City. Sweepstakes winners will be selected in mid-September. Additional promotions and partnerships appealing to Passionists will continue throughout 2019.

advertisement