Knowledge is power, and that is why IBTM Americas is putting education at the forefront of its upcoming trade show. The organization has announced its 2018 Knowledge Program, which includes a wide range of topical education sessions attendees attend.
Topics covered in the 25 knowledge sessions include destination marketing, medical meetings, event marketing, sustainable events, trends and innovation, event production and sporting events. Mark Cooper, CEO of IACC, will share findings on research conducted about the future of meetings, and futurist Vito Di Bari will give a presentation on how he predicts meetings will look in 2030.
IBTM Americas hopes planners will pick up new tools to inspire meetings of today and tomorrow.
“We know that education is a major draw for attendees, especially in growing markets like ours,” says David Hidalgo, IBTM Americas show director. “We’ve worked hard to create a schedule of CPD-accredited content that is fresh and relevant to our attendees, and which will enhance their events expertise, keeping them on the cutting-edge of industry trends and see them leaving with new thinking, expertise and know-how.”
Last August, IBTM Events, part of Reed Travel Exhibitions, announced the merging of IBTM America and IBTM Latin America into one event, thus creating the new IBTM Americas, which represents South, Central and North America. The organization anticipates that this broadened trade show will see North American hosted buyer participation increase by a whopping 800 percent. One thousand meeting professionals are expected to attend this year.
Planners can expect to meet with representatives from destinations located within the Americas—such as New York City, Las Vegas, Los Angeles, Toronto, Vancouver, Montreal and Cancun, Mexico—as well as Dominican Republic, Peru, Jamaica, Cuba, Portugal, France, Czech Republic, Thailand and Dubai, in the United Arab Emirates.
The event is scheduled for Sept. 5–6 in Mexico City. Registration is now open. The organization also hosts annual events in the Arabian, African and Chinese markets, as well as a worldwide event that will be held in Barcelona in November.