Photo credit: Starwood
The hospitality industry is constantly subject to the revolving door of changing tastes, design developments and technological advancements that have become the norm. In the Internet of Things (IoT) world in which we live, businesses themselves must be connected, proactive and forever evolving.
Here are some of our hospitality technology trend predictions for 2018 to make sure that you’re one step ahead of the game.
Customer Relationship Management (CRM) technology is an excellent solution for generating new business and staying connected to current customers. CRM technology works by gathering all guest profiles into a single database, providing easy access to useful information for all end-users. By using CRM technology, data from various sources, including sales, marketing and social media channels, can be viewed and updated in one place. Technology such as this makes for a more streamlined approach to stay in touch with your customers and your business.
In 2018 we predict a notable shift towards cloud-based solutions. Cloud CRM allows data, software and tools to be stored in a secure online environment, eliminating the need for on-site solutions. Cloud-based applications, such as Salesforce, allow your business the option of creating a customized experience, according to your budget, required features, number of users and more.
Samsung’s 694 Series Hospitality TV has made Smart TV capabilities more easily accessible to hotels. Its embedded cable modem enables hotels with coaxial cable, rather than Ethernet cable, to be Smart TV ready. In addition, Samsung Lynk Reach allows hoteliers to personalize the Smart TV experience, allowing guests to feel right at home. This service allows guests to stream music, movies, TV shows and more from the comfort of their hotel room, as well as informs them about in-room dining options, spa offerings, events and promotions.
Digital Key has already been rolled out by Hilton, and to a lesser degree by big-name brands such as Marriott and InterContinental Hotels Group. The idea is that guests download the smartphone app, book directly through the brand’s website and use the app as their key for the duration of their stay. Other app features include the ability to select early check-in and choose a preferred room. One of the definite plus points for the hotelier of bookings made directly with the brand is that the hotel pays fewer fees to OTA sites. On the other hand, cyber security breaches are still a real concern for many—but keep an eye out for Digital Key in 2018.
In 2014, California-based start-up Savioke piloted the robotic butler for the service and hospitality industry. The robotic butler can take the elevator and make deliveries to guest rooms, freeing up time for hotel staff and lending originality to brands adopting this unique technology. At Aloft Cupertino in California, the Botlr concept is in its second wave with ChatBotlr allowing guests to send service and hotel information requests by text message. Impressive, isn’t it? You could say that the future is now.