Steve Jobs Theater at the Apple Campus in Cupertino. Photo courtesy of Apple.
The brand-new Steve Jobs Theater is proud of its curves! The circular building made its much-anticipated big debut this morning at Apple Campus in Cupertino, California. This is where the tech giant unveiled the iPhone X, iPhone 8 and updates to Apple TV, Apple Watch and their retail stores.
Before Apple CEO Tim Cook stepped on the stage to announce the brand’s latest product line, the audience heard the inspiring words of the company’s late founder, Steve Jobs, play over the speakers.
“It was only fitting that Steve should open his theater,” Cook said of the company’s forefather. “It is the honor of a lifetime to be the first to welcome you to the Steve Jobs Theater… We dedicate this theater to Steve because we loved him and he loved days like this.”
The truly out-of-this-world Silicon Valley property is meant to look like a spaceship. The glass-enclosed lobby of Steve Jobs Theater can be seen from the Earth’s surface. The 20-foot-tall, rounded window panes make it the “most state-of-the-art curvaceous theater,” Cook boasted. The 165-foot-wide clear cylinder is topped with a metallic carbon-fiber roof.
Underground, guests will find the 1,000-seat auditorium, where Apple employees and media packed the house for the announcements. Each seat reportedly cost a whopping $14,000.
Attendees can descend into the theater by a staircase or an elevator that rotates. Instead of entering the elevator in one door and exiting through a door on the opposite side of the lift, the elevator rotates, so riders exit through the same door but face in the opposite direction. It looks like a pneumatic tube used by bank tellers, cashiers or The Jetsons. Watch as Apple co-founder Steve Wozniak went for a spin:
— David Katzmaier (@dkatzmaier) September 12, 2017
There’s reportedly a retractable wall to keep products top-secret and hidden from view until it’s time for the big reveal. “One of the great things about this theater is an unbelievable hands-on area,” Cook said.
Jobs’ legacy will live on in the theater. It is located atop a hill amongst 9,000 trees on the 175-acre Apple Campus that will open later this year to 12,000 employees. There will also be a retail store and visitor’s center, where the general public can come enjoy an augmented reality experience. Cook said they prioritized renewable energy in the design of the property and they “have one of the world’s largest solar installations.”