This week, Marriott International, Inc. launched “Heart of the House,” a custom-built social platform featuring real stories, submitted by guests and hotels worldwide, about guest service, community service, innovation, culture and recognition. Heart of the House allows consumers an inside look at the company, featuring new shareable content every week, including behind-the-scenes photos and videos. “We constantly hear from guests about hotel staff going above and beyond to make travel experiences unforgettable,” said Debbie Marriott Harrison, Global Officer, Marriott Culture and Business Councils. “We’re excited to finally have a dedicated storytelling channel to recognize and share all the remarkable things our hotels are doing with the rest of the world.”
One of the more unique features is a film series called “Day in the Life,” which shadows various Marriott employees for a day, including a head concierge in Shanghai and an executive chef in the Caymans. Each installment is only about one or two minutes long, but fulfills a very important purpose. “Storytelling is an opportunity for us to have an emotional transaction with the consumer and it builds a relationship in a unique way,” says David Beebe, Vice President, Creative and Content Marketing, Global Marketing for Marriott International. “Engaging content builds communities that drive commerce. At the end of the day, content done right equals heads in beds. We believe we will win loyalty as more travelers discover the stories and the people behind Marriott hotels.”
Check out marriott.com/heartofthehouse to see all the stories or submit one of your own.