Last week, Hard Rock Hotel Vallarta announced that it will soon be able to accommodate bigger meetings in the Riviera Nayarit region of Mexico. The Sanctuary Convention Center is coming to the all-inclusive property this fall, and will be the largest convention center facility in the popular meetings destination. A 12,916-square-foot addition will elevate Hard Rock Hotel Vallarta’s current event space offering to almost 20,000 sq. ft.

According to the Riviera Nayarit Convention Visitors Bureau blog, the new facility is equipped with the latest technology and will hold more than 1,500 people for conventions, seminars, banquets and concerts.  The CVB says more than a dozen groups are already confirmed for events in the new convention center in the coming months.

Decor in Sanctuary Convention Center is inspired by record label and recording studio Sanctuary Records Group. Like other Hard Rock properties, the new space will feature artwork and memorabilia honoring iconic musicians. The convention center collection includes a Black Sabbath guitar, a Guns N’ Roses’ amp, Elton John’s beaded jacket and a Jimi Hendrix mural.

In a press release Kevin Edmunds, vice president of meeting and incentive sales stated, “The new convention center will improve the already top-notch, all-inclusive meeting experience offered at Hard Rock Hotel Vallarta. More than 70 percent of the brand’s group business are repeat customers and whether meeting for business or tying the knot, we look forward to serving more needs with the expansion of the resort. We provide the highest level of customization and flexibility to each guest and every group, allowing us to exceed guests’ expectations and add to their memories.”

Hard Rock Hotel Vallarta is an AAA Four Diamond property with 348 guest rooms located in Nuevo Vallarta, Mexico. The all-inclusive hotel has six restaurants, five bars, two outdoor swimming pools, a kids club, beach volleyball court, basketball court, an 18-hole championship golf course, signature Rock Spa, fitness center and nightly onsite entertainment.