F&B: Something’s Fishy

The world’s healthiest people consume oceans of seafood. Icelanders eat 220 pounds per capita annually and have an average life expectancy of 81 years; in contrast, Americans eat less than 16 pounds and have a life expectancy of 78 years. The light, easy-to-digest protein is low in calories, rich in omega-3 fatty acids and can […]

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Tourism Victoria Kicks Off a Clever Promotion

When launching its new campaign, Beyond Words, Tourism Victoria decided to kick it up a notch. The CVB partnered with Baggins Shoes, a local company in Victoria, Canada, that customizes Converse sneakers. Guests attending their recent San Francisco party were sent a link in advance, inviting them to create their own unique pair of Canadian […]