Vital Lessons from Covid-era Medical Meetings

Presenter: Kara Ferguson & Katie Bohrer

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Two veteran medical meeting professionals share lessons learned from their experience planning recent medical meetings that took into consideration organizational goals, attendee comfort levels, CDC protocols and rules for medical programming. You will learn:

  • What to ask when considering virtual, in-person and hybrid models
  • How to communicate with attendees before, during and after the event
  • How to make everyone feel comfortable and safe

 

Kara Ferguson, MSHTM, CMP, Meeting Planner, American Society of Anesthesiologists.

Ferguson is responsible for executing meeting and event strategies for ASA and related organizations to achieve the mission and values of the association while remaining compliant with rules and regulations for medical programming. Among other things, she manages logistics for their annual meeting, which includes more than 15,000 attendees and exhibitors. Kara brings 10 plus years of meeting industry experience and holds a bachelor’s degree in Organizational Communication from Loyola University of Chicago and a master’s degree in Hospitality and Tourism Management with an emphasis in Conventions/Meetings from Roosevelt University. She is a Smart Meetings 2019 Planner of the Year.

K.Ferguson@asahq.org

 

Katie Bohrer, CEO, Onwardly

katie@onwardly.com

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