During times of change, creative leadership is a requirement. Lynda Bouchard Patterson, CEO to association CEOs will look ahead to the challenges facing executives to talk about strategies for leveraging events to grow and achieve missions.
You will learn:
- How to align with executive goals to design events that deliver on KPIs
- How to plan for the long-term future while managing daily logistics
- How to communicate value effectively.
Lynda Bouchard Patterson, FASAE, CAE, is a nationally recognized association executive with 20+ years of experience guiding mission-driven organizations through growth and transition. As Founder and CEO of Association CEO, she provides interim leadership, executive coaching, and strategic and governance support. She also founded AMPED Association Management, growing it into an AMCI-accredited firm serving 25+ clients. A former ASAE Chair and ASAE Fellow, she serves on several corporate and nonprofit boards and is known for strengthening leadership, modernizing governance, and driving sustainable success.
