Hear how event and marketing leaders are building a practical framework for transforming workflows with AI, from identifying gaps and mapping use cases to preparing data, defining KPIs, assessing maturity, and securing executive support. This session turns a big, complex topic into a clearer starting point for real-world action and peer discussion. Attendees will leave with a sharper path to AI adoption, a stronger foundation for AI-ready data and measurement, and tangible next steps they can put to work right away.
Presented by:
Allyson Keenan, Senior Manager, Event Technology and Operations with CVENT.
Stephanie Sweetland, Senior Director, Marketing Systems with CVENT.
