Event management is a multi-faceted skill that requires focus and organization. From transportation, catering and security, to invitations, finding the right venue and making sure your team is well co-ordinated, your event planning can benefit from smartly integrated technological solutions.

Incorporating mobile technology can improve communication between you, your colleagues, your clients and your guests. It’s also more cost effective than hiring extra staff and can save you a great deal of time.

Organize and Communicate Better with SMS

Scheduling texts or short message service (SMS) and make organizing events and communicating with team members easier. It is a quick way of keeping staff informed about progress and ensuring your event goes off without a hitch. It’s more than that, though.

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In fact, SMS is the perfect way to keep in touch with your attendees. Studies show time and again that customers prefer to be reached out to through these quick notes. Emails are often left unopened thanks to the prevalence of spam messages. Sending updates to your guests via SMS increases the chances of the message being read.

Broadcast Your Event on Social Media

A plethora of social media platforms now allow you to stream live video, and all it takes is a single mobile device to do so. This is a compelling option for all sorts of events as it not only allows you to create a permanent record of everything said on stage, but it allows you to give people from all over the world a live insight into what your event offers.

This is important for events that want to reach as wide an audience as possible; global, even. It’s particularly important for events that are held on a regular basis. By setting up a livestream on Periscope, Facebook, YouTube, Instagram or another social media platform, you give people a chance to see what all the hype is about and make plans to attend your next event.

You can improve your streams by connecting digital single-lens reflex (DSLR) cameras and professional microphones to a laptop and stream HD or even 4K video for the world to see. It’s a great way to increase your event’s exposure.

Event Registration Apps and Sites

Make bookings simpler with apps and registration sites. It’s easier than ever to offload the processing of guest data to a third party, allowing you to access that information on your phone, tablet or laptop. Booking websites and apps allow people to make payments, purchase tickets and even receive those tickets in various different forms.

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You can choose whether people simply say their name at the door or have a unique QR code that can be scanned upon arrival. Whatever option you choose, it means you don’t have to manage a database and you can typically incorporate the booking system into your website and social media pages.

It also ensures the safest online payments possible. By ensuring your guests have the chance to go through a seamless and easy booking process, which protects their payment data, you demonstrate your professionalism and create trust between you and attendees.

These three simple ways of leveraging mobile technology at events allow you to do more, communicate better and manage large audiences.

Jennifer Houghton is a head writer at TextMagic. She writes about the latest marketing trends and shares useful tips for practical mobile marketing and building customer relationship.