Renaissance Hotels Targets Millennials

Seeking to allure millennial travelers, Renaissance Hotels is undergoing a major transformation to include more modern design, interactive tables and contemporary cuisine.

“The Renaissance Hotels brand is going through its own global renaissance to meet the needs of the diverse, creative class of the next generation,” said Toni Stoeckl, vice president of Lifestyle Brands for Marriott International.

The transformation is being sparked by the increasing purchasing power and prominence of travelers in their 20s and 30s—including meeting professionals—and their attraction to edgy design, cutting-edge culinary options and flexible places to work and play.

This is a major shift for the once-conservative brand, and was introduced at Renaissance Montreal, which opened in January.

“The contemporary Wanderlust design, unique programming and prime location of Renaissance Montreal  Downtown Hotel will help usher in this new era for the brand, which is revolutionizing the lifestyle hotel experience for today’s business traveler,” Stoeckl said.

Renaissance Montreal’s lobby features local street art, live DJ entertainment and innovative cocktails created by a mixologist. Its East restaurant serves contemporary Pan-Asian cuisine, and the heated, covered rooftop terrace is a great gathering spot.

Renaissance New York Midtown Hotel in New York City, which is set to debut this month, will feature digital displays as guests enter the property. The displays will be projected along a hallway, and show experiences that are unique to the neighborhood.

Also, all revamped Renaissance hotels will have a Renaissance Navigator, a concierge designed as an interactive hub.

The Renaissance brand, which was acquired by Marriott in 1997, has increasingly become one of the company’s leading lifestyle brands by focusing on guest experiences and modern design.

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