Smart Meetings TV spoke with valued partner, Mike Massari, senior vice president of Caesars Entertainment, at IMEX America 2015 who said that the event is one of, “the most important shows in the hospitality industry.” Caesars Entertainment enjoyed making great connections with thousands of customers at this year’s pulsing trade show. Massari says, his company executes 16 thousand meetings and events each year across their 40 properties. The company recently opened the largest convention center/hotel complex that houses the largest ballroom in the North East.
Massari adds that Caesars Entertainment is investing more than $800 million in hotel renovations to their 25 thousand guest rooms in Las Vegas.
Massari says he is the single point-of-contact for meeting planners and oversees operations from sales to catering and convention centers. Massari recognizes increasing demand for face-to-face meetings and notes that this trend is as highly valued as ever before. He also says that this increase is likely due to businesses wanting to book the right hotel and ensuring that it matches their company culture.
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