Harper notes that the new (and great) influx of millennials value experience above all else. Many of the Ritz-Carlton’s meeting planners and attendees are extending their trips — arriving earlier and leaving later.
The vice president of sales adds that Ritz-Carlton has created a new “brand voice” and has refreshed their logo, changing the longtime color of cobalt blue to a lighter hue. Their goal is to have customers see greater consistency in everything the franchise does.
The Ritz-Carlton boasts 91 hotels, soon to be 100, and will be arriving in South America shortly.