Hyatt Launches Worldwide Experiential Program

A tandem paragliding experience and a Vietnamese cooking class are among the more than 100 experiences offered in a new worldwide program launched by Hyatt Hotels Corporation for eligible World of Hyatt members.

The program, Find, goes beyond guidebooks and delves into more unusual experiences focusing on food, drink, fitness, relaxation and exploration at its hotels. Members can enjoy the experiences during and outside of hotel stays. They can purchase the activities offered in the United States with cash and can earn 10 World of Hyatt base points per $1 spent, or redeem points for experiences worldwide.

“Through continuing to listen and understand what is important to our members, we know they want to feel their best while exploring new and deeper parts of the world beyond their hotel stay,” said Amy Weinberg, senior vice president of World of Hyatt. “With Find, we are able to provide more value and care to our members by offering authentic local experiences that speak to different facets of well-being, allowing member to be rewarded with more World of Hyatt points while they try new things and practice self-care.

Worldwide Offerings

Experiences at participating U.S. Hyatt hotels include “Create Your Own Herbal and Organic Beauty Products” in San Francisco, “Paragliding Tandem Flight Experience” in Los Angeles, “Private Bonsai Class with New York City’s Premier Professional Bonsai Artist” in New York City, “Insider’s Tour of the Chicago Farmers Market Classic Experience with Aram Reed” in Chicago and “A Guided Hike through Forever Wild Growth Forest Untouched by Man” in Miami.

What’s an experiential tour you can plan in the U.S.? We have many.

Some of the international experiences are “Masters of Food and Wine: Tastemakers Masterclass and Dinner” in Sydney, “Where Culture Meets Cuisine, a Vietnamese cooking Class” in Saigon, “Calligraphy with Delhi Hero Qamar Dagar” in Delhi and “A Taste of Buddhism” at Siem Reap, Cambodia.

StarwoodMarriott, Hilton, InterContinental Hotel Group and others also have launched experiential programs, including wellness activities, that allow loyalty group members to redeem points for unique experiences they might not otherwise be able to enjoy.

Hyatt’s Other New Programs

Hyatt has boosted its well-being offerings in other ways, as well. Last year, Hyatt acquired the Miraval brand, which caters to self-improvement and health. World of Hyatt members can use their loyalty benefits to enjoy the World of Hyatt program at Miraval Arizona Resort & Spa in Tucson. Also, Hyatt’s acquisition of Exhale—which offers boutique fitness classes and spa therapies—enables guests and World of Hyatt members to have a total mind and body experience.