After donating 8.4 million meals to hungry Americans, Omni Hotels & Resorts has decided to extend indefinitely its Say Goodnight to Hunger initiative—an offer it hopes meeting planners can’t refuse.

Since June 2016, Omni has made a donation to Feeding America for every meeting or event booked by planners at any of the luxury hotel brand’s 60 properties in North America. Each donation has fed dinner to a family of four.

For all future group rooms booked, Omni will contribute one meal per room night. In other words, if a group or association books 200 rooms for four nights, Omni will donate 800 meals to Feeding America. These new donations are in addition to those Omni also makes when any guest books directly on

“We received a lot of feedback that Say Goodnight to Hunger should be permanently extended to groups, as many are looking for ways to be involved in the communities where they are holding their meetings and events,” said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts. “Some of our properties have taken it a step further, and have created team building events with local food banks as another way for us to give back.”

Nationwide, nearly 5,000 Omni associates have donated 7,705 hours of their personal time at food banks in communities where they live and work.

“Say Goodnight to Hunger” is the largest campaign launched by a hospitality partner of Feeding America, a United States-based nonprofit organization. It operates a nationwide network of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters and other community-based agencies.