People love sharing their selfies on social media. Disney’s new campaign, #ShareYourEars, encourages fans to post images of themselves with Mickey Mouse ears in order to raise money for Make-A-Wish Foundation. Through March 14, each time someone posts a Mouse ear photo to Facebook, Twitter or Instagram and tags Disney, the organization will donate $5 to the charity, up to $1 million. It’s a fun and easy way to help a nonprofit dedicated to bringing smiles to the faces of those facing life-threatening health challenges.
#ShareYourEars Campaign Details
The rules of the campaign are very simple. Just share your ears. Shots don’t need to be taken inside a Disney Park, and they don’t have to feature bona fide Mickey Mouse ears. Creativity is encouraged. A casual glance through hundreds of images collected thus far show people creating faux ears from balloons, soccer balls and DVDs. Pictures can focus on one person, or dozens, and can be of animals. Celebrities such as Jimmy Fallon and the members of Fall Out Boy are jumping on the bandwagon, sharing their ears.
A Beautiful Partnership
Disney and Make-A-Wish have been working together for more than 35 years. In fact, Make-A-Wish granted its very first wish at Disneyland Resort in California. Since then, the two organizations have worked together to grant more than 100,000 wishes to children with life-threatening medical conditions.
Disney grants 8,000 wishes per year worldwide in its theme parks and resorts, cruise line and stores. Each wish experience is unique, and usually encompasses the seriously ill child’s family.
From the recipients to the donors, volunteers and medical professionals who help manifest the wishes, the heartwarming grassroots project has literally touched the lives of millions since its inception. Disney Parks, which has built its brand on making wishes come true, maintains that “a wish-come-true brings to life excitement and wild imagination, which is exactly the life-changing experience a seriously ill child and their family need to help them feel better—and sometimes, even get better.”
To view a video about the project, visit http://shareyourears.org/