Sheraton Grand a New Beacon of Excellence

Starwood Hotels & Resorts Worldwide, Inc. is putting a feather in the cap of its most exceptional Sheraton properties across the globe.

In late August, the high-end hotel company rolled out the Sheraton Grand designation, what they’re calling their new premier tier of Sheraton properties.

The new honorific will go to Sheraton hotels that demonstrate excellence in design, service, amenities, room standards function space, and those that are in the most enticing worldwide destinations.

“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognize the need to better match guest expectations for the brand around the world,” said Adam Aron, Starwood’s interim CEO. “Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”

Aron didn’t go into deep details about what will earn a hotel the Grand title, but did offer up some guidelines:

-Resorts, convention properties, and urban hotels that offer unrivaled standards of service and outperform guest satisfaction benchmarks

-Dynamic guestrooms and public spaces exhibiting sophisticated design and elevated finishes

-Desirable and sought-after locations ranging from primary city settings to spectacular beachfronts

-Impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, uniqueSheraton Club lounges, and an array of idyllic spa options

-Inspiring and state-of-the-art function space for events, meetings, and conferences

Ten Sheratons around the world immediately made the cut and were place in the new tier, including Sheraton Grand Bangalore Hotel – Brigade Gateway in India, Sheraton Grand Beijing Dingchen Hotel, Sheraton Grand Hotel Dubai, Scotland’s Sheraton Grand  Edinburgh Hotel, Sheraton Grand Rio Hotel & Resort (pictured), Sheraton Grand Ocean Resort in Japan, Bangkok’s Sheraton Grande Sukhumvit, Sheraton Grande Taipei Hotel in Taiwan, Sheraton Grande Tokyo Bay Hotel and South Korea’s Sheraton Grande Walkerhill.

Starwood plans to bring 40 more Sheratons into the new tier by the end of the year, with plans to expand to 100 total Grand properties by early 2017 and more than 150 by 2020.

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