New Hyatt Hotels Brand to ‘Remix Hospitality’

This summer, Hyatt Hotels Corporation will unveil its new lifestyle brand, Caption by Hyatt. The 136-room Caption by Hyatt Beale Street Memphis, the first of many by the new brand, will open as an upscale, select-service property.

When the property opens on June 22, guests will have access to the hotel’s restaurant, beer garden and lobby space, dubbed Talk Shop, the brand’s “reimagined arrival experience, where guests will enjoy a lively welcome area, all-day lounge and workspace, coffee shop, eatery, grab-and-go artisanal market and cocktail bar,” according to a press release.

The Beale Street hotel, said to have an “contemporary-meets-urban industrial aesthetic,” will be in the main building of William C Ellis & Sons Ironworks and Machine Shop, one of the longest-running businesses in the city. According to the property’s website, there will be meeting space, but details on how much has not been released.

In keeping with many hotel brands’ commitment to sustainability, Caption by Hyatt is towing the line. “A commitment to sustainability will also be incorporated at every level of the brand, including prohibiting zero single-use plastics, placing hydration stations on every floor and utilizing materials with recycled content as well as materials that improve with age and use,” said the brand in a release.

Read MoreBeyond Carbon-Neutral Hotels: Evolution of Eco-Friendly Hotels

Caption by Hyatt is expected to grow key leisure markets in metropolitan and downtown areas through 2024, including Shanghai, which will be home to Caption by Hyatt Shanghai Zhongshan Park early 2023; and Tokyo, which will have Caption by Hyatt Kabutocho Tokyo in 2025. The brand is also slated to open Caption by Hyatt Namba Osaka Japan in 2024 and Caption by Hyatt Ba Son Saigon in Vietnam in 2025.

 

advertisement