Meet AC Names Larry Sieg New Leader

larry sieg

Meet AC, in Atlantic City, New Jersey, appointed Larry Sieg president and CEO, a position he will begin July 13.

The 30-year hospitality veteran joined Atlantic City Convention and Visitors Authority (ACCVA) in 1998 as director of communications and marketing. Shortly after, Sieg rose to vice president of marketing. New Jersey legislation dissolved ACCVA in 2011 and responsibilities held by ACCVA were given to Casino Reinvestment Development Authority (CRDA), where Sieg now works as director of communications and marketing.

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Sieg is an Atlantic City local who is deeply involved in the tourism industry within the city, holding positions on boards for organizations such as Greater Atlantic City Chamber and The Greater Atlantic City GLBT Alliance. He also serves on the board of Destinations International, Educational Seminar for Tourism Organizations, American Bus Association and Historic Organ Restoration Committee.

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“Being someone who lives, works and plays in Atlantic City, I understand it has always been a place of great importance regionally,” Sieg said. “I look forward to the challenge we face as we settle into a new normal and have our destination be top of mind for meeting planners throughout the country.”

Sieg will succeed Jim Wood, who left the organization at the end of 2019.