Despacito Hitmaker Luis Fonsi Named Face of Puerto Rico Tourism

puerto rico tourism board new face

Photo credit: The Puerto Rico Tourism Board

Labor Day weekend marks the un-official end of summer. As you celebrate at the beach or backyard barbecue, you’ll likely hear Despacito play more than once. It was hands-down the Song of Summer 2017. Now, Luis Fonsi is telling you “how they do it down in Puerto Rico” as the face of Puerto Rico Tourism Company’s international tourism campaign.

“Over the next year, I will be working on different efforts to shed light on the wonders of our beautiful island, promoting Puerto Rico and helping raise awareness of the island in every corner of the world,” Fonsi says. “I’m proud to be an ambassador of my homeland.”

The ad campaign encourages visitors to “Take it Despacito in Puerto Rico,” translating to take it slowly. The record-breaking hit single by Fonsi, Justin Bieber and Daddy Yankee is the most watched video in YouTube history with more than three billion views.

“The song represents everything that we are, a vibrant and energetic island and we welcome all tourists to come explore what we have to offer,” Jose Izquierdo, executive director of PRTC says. Ricky Martin has appeared in previous ad campaigns to promote Puerto Rico tourism.

Earlier this month, Meet Puerto Rico held their annual meeting and announced that the meetings industry pumped $117 million into the island’s economy in the last fiscal year. The 600,000-square-foot Puerto Rico Convention Center in Isla Grande and world-class hotel brands, such as Hilton Hotels and Resorts, Hyatt, Marriott, The Ritz-Carlton, Sheraton Hotels & Resorts, Wyndham Hotels & Resorts and more provide ample meeting space, more than 1.2 million sq. ft. to be exact.