Infographic: Is Your Event ROI Up to Par?

Experiences have never been more popular. Millennial travelers crave purposeful experiences. Attendees call for unique adventures they can’t find anywhere else. As this shift changes the landscape of events, the way we measure event ROI must change along with it.

So what can planners do to ensure solid event ROI? AgencyEA, an agency that specializes in event and experiential marketing, has created a handy checklist to help.


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Study: Online Attendees are Having Less Fun

So, how are you feeling about virtual event networking? Not so good, according to event software company Bizzabo. A survey of 700 attendees and data from 967 events over a 12-month period found that the fun factor of online events is definitely waning.