Your September 2021 Smart Style

Smart Meetings Related Posts

group of colleagues in an office looking excited

Why Event-led Growth Is the Key to Long-term Success

Event marketers and business owners need to address concerns such as cost, fear, unsatisfactory event ROI and lack of ability to quantitatively analyze performance. “Event-led growth” can be used at each stage of the customer journey to create the memorable experiences customers crave while delivering on business value and minimizing risk.