Meeting professionals have yet another good reason to head to Las Vegas on business. Global Gaming Expo (G2E) is introducing the Integrated Resort Experience (IRE) at this year’s event, which takes place Sept. 29–Oct. 1 at the Sands Expo and Convention Center.

Integrated Resort Experience puts the spotlight on new concepts and technologies for nongaming aspects of gaming resorts, including entertainment, F&B and meetings and events. “The industry has reacted with great interest to this expansion of the show and our efforts to present the most cutting-edge meeting solutions,” says Ron Rosenbaum, chief operating officer of American Gaming Association.

Interactive demonstrations and immersive programming from Integrated Resort Experience will take place in a huge circular space on the main show floor (with a working bar), with presentations highlighting innovative F&B concepts presented by renowned chef Daniel Boulud, and tech demos on creating healthy meeting spaces by Delos.

“Integrated Resort Experience will present smart, ergonomic and connected meeting rooms with the latest A/V, furnishings, floors, lighting, walls and services to ensure casino meeting spaces are at the forefront of technology, now and in the future,” Rosenbaum adds.

The seminars and demos that make up the Integrated Resort Experience portion of G2E will take place throughout the duration of the trade event. “We’re confident this broadened scope will provide greater value to the thousands of professionals who will be in attendance,” Rosembaum says.