I-Drive 360 in Orlando’s convention corridor has teamed up with America’s favorite beverage company to reveal a newly bedecked observation wheel. Coca-Cola Orlando Eye was christened last week with red and white streamers and bold contemporary look.

“In just one short year, the Orlando Eye has become recognized as a Central Florida icon. We are delighted to partner with Coca-Cola, an iconic brand globally recognized for sharing moments of happiness and celebration with loved ones,” said Robin Goodchild, general manager of the Orlando attraction. “The Coca-Cola Orlando Eye combines these elements to create an enhanced experience, giving guests the opportunity to create and share new memories.”

Coca-Cola Orlando Eye boasts brand new guest experiences inside select capsules, including an upbeat music selection, special decor, selfie sticks, themed tablets and Coca-Cola coolers. Visitors are encouraged to share their experiences on social media using #cocacolaorlandoeye.

The 400-foot wheel is the tallest of its kind on the eastern United States. The focal point of Orlando’s main entertainment complex contains 30 climate-controlled capsules that can hold up to 450 passengers. It offers 360-degree views of Central Florida, including downtown Orlando, nearby theme parks and Kennedy Space Center. Visitors also have access to a pre-flight 4D cinema experience, featuring sensory simulations of lighting, wind, spray and scent effects.