Dallas skyline and The Traveling Man sculpture

Cultural attractions and cowboy heritage in Dallas and Fort Worth

In downtown Dallas, grassroots initiatives have transformed blighted neighborhoods into growing hot spots and concrete jungles into community spaces. The Deep Ellum neighborhood’s hipster ambience comes alive in edgy cocktail bars, more than 30 live music venues, artisan shops and plenty of funky murals painted by local artists. Fresh air, sunshine and food trucks beckon in nearby Klyde Warren Park, an urban gathering place spread across more than 5 grassy acres designed to revitalize the area over Woodall Rodgers Freeway.

So the story goes in neighboring Fort Worth, an intersection of cosmopolitan sophistication and cowboy cool. Within a compact footprint, restored architecture and world-class attractions coincide with historic landmarks and a new look to urban development. For example, a resurgence in the Southside neighborhood has brought forth rows of independent shops and local businesses on walkable, bike-friendly streets.

Festival at Deep Ellum, Dallas

On the other side of town, the Stockyards and Cultural District are a step back in time, when horses were the primary mode of transportation. These days, Dallas and Fort Worth are honoring their roots while embracing the new, and meeting groups can come along for the ride.

Dallas Sights & Sounds

Last year, Dallas was named a three-star city by the prestigious Michelin Green Guide. Five urban attractions were noted for being “worth the trip”—the highest possible rating—while several more were mentioned for being “worth a detour.” These sites include Klyde Warren Park, Dallas Arboretum and Botanical Garden, and AT&T Performing Arts Center. It’s a clear indication that Dallas is finally earning international recognition for its world-class arts and culture.

“The Michelin Green Guide is a prestigious book, and we’re honored they saw in Dallas what we see every day—it’s a diverse city with world-class attractions and a rich cultural fabric,” says Phillip Jones, president and CEO of Visit Dallas. “Michelin has high standards, and we know how much consideration went into this rating.”

Kay Bailey Hutchison Convention Center, Dallas

A tour of Dallas begins at one of the tallest points, atop the GeO-Deck at Reunion Tower. The 470-foot-tall spherical structure provides 360-degree views of Dallas proper, including the striking Margaret Hunt Hill Bridge with its white doublecurved arches across the Trinity River. Groups can buy out the observation deck, including Five Sixty, an award-winning Asian-fusion, fine-dining restaurant with floor-to-ceiling windows. The tower is connected to Kay Bailey Hutchison Convention Center, a LEED Silver certified facility with 1 million sq. ft. of flexible exhibit space.

Next door, Sixth Floor Museum takes visitors back to the fateful day of Nov. 22, 1963, when President John F. Kennedy was assassinated below the building in Dealey Plaza. What was once the Texas School Book Depository has become a space dedicated to the life and legacy of America’s 35th president. Guided audio tours of exhibits and artifacts spread across the sixth and seventh floors are available to the public. The museum also serves as a historic setting for events, with 1,800 sq. ft. of space at the visitor’s center and 5,000 sq. ft. of space on the seventh floor.

Dallas Museum of Art

Dallas Museum of Art is the core of city’s art district, the largest in the nation, covering 19 blocks of museums, performance halls, theaters and community spaces. The museum was established in 1903, long before the surrounding district, and holds more than 23,000 works spanning 5,000 years. Most of the halls, featuring European, Asian, American and Modern masterpieces, are available to view with no admission cost, except for rotating exhibits such as Divine Felines: Cats of Egypt, on display until Jan. 8. The museum also is an exquisite event venue with 67,100 sq. ft. of space, split between the auditorium, atrium, sculpture garden and outdoor plaza.

Unique Event Space

Over the next few years, Dallas will add close to 2,500 hotel rooms in the metro area. With $1.72 billion in construction and conversion projects in the pipeline, the city’s meetings profile is expected to rise dramatically.

The Design District will join Deep Ellum’s renaissance with a brand-new Virgin Hotel projected to open in 2018. The trendy enclave is filled with upscale eateries, craft breweries and a large concentration of contemporary art galleries. Groups already enjoy artistic decor at the 1,606-room Hilton Anatole, a Dallas icon spanning 45 acres. It boasts a comprehensive art collection of more than 1,000 pieces alongside more than 600,000 sq. ft. of conference space.

Dallas Cowboys World Headquarters at The Star, Frisco

In nearby Frisco, one of the fastest growing suburbs in the country, the talk of the town is the new Dallas Cowboys World Headquarters at The Star. The gleaming practice facility for the NFL team is a 91-acre campus that has championship event spaces, restaurants and shops; Omni Frisco Hotel is scheduled to open this summer.

When not in use by the Dallas Cowboys, Ford Center is a state-of-the-art 510,000-square-foot stadium that will host amateur youth football games and events overlooking the practice field. Tours of the facility will begin in January, providing a one-of-a-kind fan experience to the public.

Historic Fort Worth

acre-distilleryAcre Distilling Co., Fort Worth

Fort Worth is where several only-in-Texas experiences can be had. The old army outpost, which sits on the Trinity River, was part of a network of 10 forts designated to safeguard the American Frontier following the end of the Mexican-American War in 1849. An important stop on the Chisholm Trail, Fort Worth became the center of the ranching industry. Cattle trade and stockyards took hold of the city, earning it the nickname Cowtown.

With the cowboys came boom times, but it also led to the city’s fair share of problems. After merchants stocked up on provisions, they headed to local saloons, dance halls and brothels in Fort Worth’s red light district. It became known as Hell’s Half-Acre thanks to the motley crew of brawlers, hunters, crooks, robbers and outlaws that took up residence near the old Union Station train depot.

dallas_05Acre Distilling Co., Fort Worth

Acre Distilling Co. keeps these bawdy tales alive in a restored 1920s building that was once the site of drunken brawls and general debauchery. Owner Tony Formby hangs a photograph of Butch Cassidy, the Sundance Kid and the Wild Bunch in the entrance, a replica of one of the earliest mugshots that eventually led to their capture.

Patrons can sip on spirits distilled onsite, including single-barrel bourbon whiskey, straight bourbon whiskey, dry gin and vodka made with various infusions. A cafe by day and bar by night, the venue can be bought out for private events of up to 50 people; a maximum of 30 people can tour the distillery.

Fort Worth Convention Center is located less than one block away from the distillery, with entrances facing downtown and Sundance Square, a 35-block district of boutiques, restaurants, theaters, galleries and historic landmarks. The convention center embraces its Lone Star spirit with state emblems and cowboy themes reflected in artwork, carpeting and even the ceiling. There is more than 250,000 sq. ft. of exhibit space, including a 28,160-square-foot ballroom, 55,000-square-foot plaza and a dome-shaped arena with seating for up to 12,918.

According to Charles Mayer, director of sales and marketing for the convention center, the building will eventually undergo a renovation and expansion by 2024. An enlarged footprint would replace the arena with additional exhibit space and another 50,000-square-foot ballroom, with the ability to host two large concurrent groups on either end of the convention center. The Omni Fort Worth headquarters hotel offers 68,000 sq. ft. of additional meeting space and 614 guest rooms. Next year, a 254-room Hampton Inn & Suites and a 114-room Fairfield Inn & Suites Marriott will join the number of nearby hotels.

Unique Event Space

Groups can cap off the evening with a visit to the Stockyards, where riding and roping are a regular occurrence. Twice a day, drovers lead a herd of cattle down Exchange Avenue, between the Fort Worth Exchange Building and then back to the holding pens. The National Historic District was the heart of the livestock industry when the Fort Worth Union Stockyards started business in the late 1800s. Cows, sheep and pigs were bought, sold and slaughtered there until the 1950s.

Billy Bob’s Texas, Fort Worth

The area retains its Western heritage in venues such as Billy Bob’s Texas, a working rodeo and live music venue where famous country musicians including Blake Shelton, Waylon Jennings, Janie Fricke and Willie Nelson have performed. The 100,000-square-foot honky-tonk and bull-riding arena is a quintessential experience of Texas under one roof, and can host up to 6,000 people for special events. Next year, groups will be able to stay close by at the 121-room Courtyard Fort Worth hotel.

“Accessibility, world-class attractions and flexible meeting spaces make Fort Worth a natural fit for events of all kinds,” says John Cychol, vice president of meeting sales for Fort Worth Convention & Visitors Bureau. “From strolling Fort Worth’s vibrant and walkable downtown to exploring world-class museums and watching the world’s only twice-daily cattle drive in the historic Stockyards, the authenticity of the city makes visitors feel at home and keeps them coming back.”

Major Meeting Venues


DoubleTree by Hilton Hotel Dallas Market Center

Dallas Market District hotel situated west of downtown; 5 miles from Dallas Love Field Airport; 227 guest rooms; complimentary Wi-Fi and parking; nearly 15,000 sq. ft. of function space; outdoor pool; fitness center.

Four Seasons Resort & Club Dallas at Las Colinas

Sits on more than 400 acres; TPC Four Seasons 18-hole, par-70 golf course; 431 guest rooms; 41,000-square-foot conference center; 6,000-square-foot fitness center.

Hilton Anatole Hotel


Boasts largest hotel art collection in Dallas, with more than 1,000 art and antique pieces; 1,606 guest rooms; 79 meeting rooms; more than 600,000 sq. ft. of meeting space; 4,000-square-foot pool to include lazy river and swim-up bar.

Hilton Dallas/Plano Granite Park

Hotel in Granite Park complex opened in 2014; local commissioned artwork on display; 299 guest rooms; 30,000 sq. ft. of event space, including two ballrooms; 24-hour fitness center.

Hilton DFW Lakes Executive Conference Center

Lakefront center with more than 63,000 sq. ft. of IACC-certified meeting space; complimentary shuttle service to Dallas/Fort Worth International Airport; 393 guest rooms; 31 indoor and outdoor meeting spaces accommodate up to 1,200; full-service tennis facility.

Hotel ZaZa Dallas

Uptown neighborhood hotel with Mediterranean accents; 169 guest rooms; more than 6,000 sq. ft. of venue space, including art house and social gallery; Dragonfly restaurant and lounge.

Hyatt Regency Dallas

Located in 50-story Reunion Tower; 1,120 guest rooms; 60 meeting rooms; 160,000 sq. ft. of function space; Asian cuisine at Five Sixty by Wolfgang Puck; 24-hour gym.

Magnolia Hotel Dallas Downtown

Iconic Pegasus flying red horse atop downtown boutique hotel; housed in 1922 Magnolia Petroleum Company Building; first skyscraper in Dallas, with 29 stories; 325 guest rooms; 8,000 sq. ft. of event space.

Omni Dallas Hotel


Connected via sky bridge to Kay Bailey Hutchinson Convention Center; LEED Gold certified; 1,001 guest rooms; 110,000 sq. ft. of event space; Mokara spa; heated infinity terrace pool.

Sheraton Dallas Hotel

Close to Kay Bailey Hutchison Convention Center and American Airlines Center; 1,840 guest rooms and more than 200 suites; 230,000 sq. ft. of meeting and exhibit space; 70 meeting rooms; dedicated IACC meeting floor.

The Adolphus

Beaux Arts style hotel built in 1912; 422 guest rooms; 24,000 sq. ft. of meeting space; 5,300-square-foot ballroom; AAA Five Diamond French Room restaurant.

The Highland Dallas

Upscale boutique hotel; adjacent to Mockingbird Station; 198 guest rooms; 13,490 sq. ft. of event space; Knife steakhouse; heated infinity pool; 24-hour fitness center; Exhale spa.

The Joule Hotel

Neo-gothic 1920s landmark; next to Dallas Arts District; 161 guest rooms; more than 30,000 sq. ft. of indoor and outdoor event space; 8,000-square-foot spa includes yoga and fitness studio; upscale retail boutiques.

The Westin Dallas Downtown

Located in mixed-use building in central business district; 326 guest rooms; WestinWorkout fitness studio; indoor pool; library; full-service business center; 20 meeting rooms; more than 31,000 sq. ft. of meeting space; 6,678-square-foot ballroom.

Fort Worth

Courtyard Fort Worth Downtown/Blackstone

Art deco 1929 landmark hotel in Sundance Square; 23 stories; 188 guest rooms; 1,442 sq. ft. of event space for up to 60 people; full-service business center; complimentary Wi-Fi; fully equipped recreation center; outdoor pool.

Dallas/Fort Worth Marriott Hotel & Golf Club at Champions Circle


Close to Texas Motor Speedway, Grapevine Mills Mall and Kimbell Art Museum; 18-hole Jay Moorish golf course; 276 guest rooms; 37,948 sq. ft. of meeting space; 16 event rooms; outdoor pool.

Hilton Fort Worth

Historic downtown property; walking distance to Sundance Square and Fort Worth Convention Center; 294 guest rooms; 25,000 sq. ft. of space; free Wi-Fi.

Omni Fort Worth Hotel

AAA Four Diamond hotel across from Fort Worth Convention Center; 614 guest rooms; nearly 68,000 sq. ft. of function space; fitness center.

Sheraton Fort Worth

Across from Fort Worth Water Gardens; 429 upgraded guest rooms; 22,000 sq. ft. of meeting space; less than a block from Fort Worth Convention Center; 8,000-square-foot Sheraton fitness center; ADA-accessible facilities and Braille elevators.

The Stockyards Hotel

Rustic Old West decor; 52 guest rooms; four meeting rooms include Longhorn Room, with capacity for 90; Marina Creek Terrace holds 40 outdoors; H3 ranch steakhouse.

The Worthington Renaissance Fort Worth Hotel

AAA Four Diamond hotel in Sundance Square; in the midst of a top-to-bottom renovation; 504 guest rooms; more than 53,172 sq. ft. of meeting space; 18 meeting rooms; 10,530-square-foot ballroom; Vidalias restaurant.