Destination marketing organization Visit Orlando has partnered with WayBlazer artificial intelligence and IBM Watson technology to create an innovative travel app that boasts tailored itineraries and personalized suggestions for one of the most visited destinations in the United States.

“As the first destination to create a mobile app using this advanced level of cognitive computing, our goal is to help visitors maximize their Orlando vacation in a way that is personally meaningful to them,” said George Aguel, Visit Orlando president and CEO. “This innovative technology is like having your own personal Orlando expert 24/7. It analyzes numerous options, extensive data, and insights from destination experts and fellow travelers to create a recommended experience that is just right for you.”

The mobile app, which integrates artificial intelligence and augmented reality, is still in the beta phase and is available for download in the Apple App and Google Play stores. The app detects conversational language to compile personalized recommendations of experiences in Orlando that best fit an individual’s needs and preferences.

By either speaking or typing into a mobile device, the app continuously learns from each interaction and gains knowledge about user preferences, helping to further refine recommendations over time. Once a question is asked, the Visit Orlando App narrows available options based on specific factors such as interests, time of day, location and weather. It also consults numerous data sources including news stories, consumer and expert blogs, third-party travel sites and Visit Orlando’s own database of travel suggestions.

The Visit Orlando App includes other interactive features to assist and entertain travelers including:

-Augmented Reality Around Me Capabilities – Easily locate and learn about relevant dining and entertainment experiences in your immediate vicinity as the app adds an overlay of augmented reality information to your phone camera’s view.

-Augmented Reality Magical Orb Game – Unlock Orlando deals by hunting and capturing Magical Orbs that appear throughout the destination via augmented reality on your phone camera. Collect all to enter a sweepstakes for prizes.

-Interactive Selfie Scavenger Hunt – Earn savings for taking selfies throughout the destination such as Orlando-themed photo filters, discounts and a unique virtual souvenir to remember your trip—a 3-D photo cube of all your selfies.

-One-Touch Destination Specialist Service – For an even more personalized experience, users can instantly connect to a helpful (and human) Orlando Destination Specialist with one touch.

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