Strategy

8 Essentials for a Killer Sponsorship Strategy

Planners work long hours sourcing the perfect venue, agendas and AV setup—but sponsors keep the lights on. Here is how to nail partnerships.

Q&A: Stimulating Environments Energize Meetings

How to Realize Your True Meeting Potential

Are You Leveraging the Most Powerful—and Overlooked—Resources in Events?

Event Marketers: Are You Drowning in Data?

How Does Marriott’s New Bonvoy Events Platform Work?

Marriott International provided a boost to planners and other meeting professionals last week by announcing the launch of its Marriott Bonvoy Events platform.