Category Archives: Tips & Tools

A Killer Event Should Have a Killer Website

While social media apps can help meeting planners promote their events, a trending hashtag on Instagram or a retweet on Twitter doesn’t do as much if the online face of your event—the website—is subpar. Here are six tips to help you put your best home page forward.

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How to Throw the Best Goodbye Bash

Sometimes, despite our best efforts, a repeated event comes to an end. Whether it’s due to a lack of attendance, budget cuts or unforeseen circumstances, a company or other sponsor may decide that the next event will be the last. Naturally, as an event planner, you’ll want to make this final curtain call unforgettable. Here’s how.

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How to Make Travel More Rewarding

Event professionals dominate the ranks of road warriors. That time in the sky, at the hotel and charging expenses can lead to deep reserves of loyalty points, but not all benefits are the same. Loyalty programs come with lots of requirements, and terms can change as fast as the weather. Making sure you are not missing out can be a job all by itself. We turned to experts for dos and don’ts for making the most of those hard-earned rewards.

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How to Integrate Southern Hospitality in a Meeting

In March, Visit Dallas invited a locally based company known for making people feel welcome 3,000 miles in the air—Southwest Airlines—to talk to the destination team on the ground about how to engage visitors in new ways. The program, tellingly called It’s Hospitality Y’All.

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6 Tips for Handling Social Media Feedback Like a Pro

Everyone uses social media now for marketing events. But what about the feedback you get from attendees during an event? People post about everything—and that includes how they are enjoying the venue, food, customer service and so on. Heed these six tips to stay on top of your social media throughout the day.

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