JT Long

JT Long is content chief at Smart Meetings. She brings 25 years of experience in journalism and community-building and has written books on management and motivation.

How to Disrupt Your Meeting without Upsetting Attendees

For conferences, one size doesn’t fit all. Not any more. Attendees have individual motivations for signing up and engaging at meetings. That means our approach to marketing, producing and running events must appeal to very different audiences—and bring them together to build on their differences. For tips on how to do this, we called on […]

Defeat of Bathroom Bill Saved $7.4 Billion Tourism Economy, Says VisitDallas CEO

Eating and Meeting in the Peach State

How to Plan a World-Changing Rally (Or, Lessons from the Year of the March)

Social Media is Changing the Hotel Room of the Future

3 Dramatic Changes that Could Hit Event Industry in 2018

Photo credit: Steve Pate-Newberry Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about changes coming in the industry that could impact how they plan meetings in the coming year. Get Ready for Change Mike Dominguez, chief sales officer for MGM Resorts International, warned that the speed of […]