In March, Visit Dallas invited a locally based company known for making people feel welcome 3,000 miles in the air—Southwest Airlines—to talk to the destination team on the ground about how to engage visitors in new ways. The program, tellingly called It’s Hospitality Y’All.
What industry creates more jobs in the United States than auto manufacturing, chemical manufacturing (including pharmaceuticals), and oil and gas? As an event professional, you know intuitively that it is the event industry. A new study by Tourism Economics (a division of Oxford Economics) for the Events Industry Council and Meetings Mean Business Coalition showed […]